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Published: 27 Jul 2011

Streetmuseum Londinium


Following on from the success of its Streetmuseum augmented reality (AR) app for the iPhone, the Museum of London has unveiled its latest AR app, which brings Roman life to select locations in the capital.

Created in collaboration with the History channel, Streetmuseum Londinium will direct users to sites such as the amphitheatre at Guildhall, where AR visuals reveal some of the cultural history left behind by London’s Roman inhabitants circa 120 AD.

Users can digitally excavate Roman artefacts, including leather bikini briefs and an ancient manicure set, which tell the stories of life in Londinium. Using their finger to dig and by blowing on their iPhone, users gradually reveal the objects where they were first found in the capital. This immersive experience and others are brought together on a new map of Roman London which is superimposed onto the current landscape, allowing users to see how the city has changed over the past 2,000 years.

This app is a great example of how AR technology can be used in entertainment and education, and reflects the rise in cultural institutions like museums investing in a mobile and digital presence.

Museum of London