Photohoku – Photographic Philanthropy
While most relief projects in Japan following last year’s natural and nuclear disasters focused on physical aid such as food and housing, the Photohoku projects are rebuilding memories from photographs that were lost by families.
Supported by Tokyo-based photographic equipment brand Fujifilm and Japanese product manufacturer Nakabayashi, the Photohoku collaborators attempt to re-start and rebuild family photo albums for those affected by the March 11 tsunami in the Tohoku area. By taking photographs using instant cameras and providing photo albums, the team creates a base from which the affected families could start their photographic lives over.
The continuing project sheds light on a more emotional and soulful relief that acknowledges a human need for love and memory, and reveals how brands can get involved with philanthropic projects on a more intimate level.