Meet the people who’ll make your business future-fit
Their ideas and insights are used by some of the world’s leading brands and agencies to innovate in meaningful, profitable ways. Find out more about our experts’ credentials, where their passions lie, and how they can help your organisation.
Chief Creative Officer
With over 20 years’ experience in translating trends into design innovation, brand and product strategy, Tessa leads the global content team, guiding Stylus’ content and creative direction.
Before Stylus, she consulted for creative agencies including Forpeople, 20.20, Plan and Foster + Partners on luxury and mass-market brands across a variety of industries including beauty, food, retail, architecture, transport, technology and packaging.
Tessa previously held the role of senior strategist and head of trends at Seymourpowell in London, working throughout Europe, the US and across Asia with clients including Unilever, Samsung, Nokia, Ford and Jaguar.
Later, as consultant to GDR Creative Intelligence, she delivered trend presentations to firms such as Apple, Sony, L’Oréal and Starwood Hotels.
Dr Antonia Ward
Global Director of Advisory Services
With over 15 years’ experience in trend consulting, research, design, brand strategy and journalism, Antonia directs Stylus Advisory, applying insight and expertise to clients’ challenges. Clients like Mattel, Volkswagen and Ferrero.
Former editor of design magazines FX and New Design, and managing editor at the Design Council, Antonia has given keynotes at conferences, run seminars and workshops and chaired judging panels internationally.
Antonia has an MA from the University of Liverpool and a PhD from the University of York.
Director of Consumer Product
With more than 20 years’ experience in design management, trend forecasting and client advisory, Emily has worked with global brands like Topshop, H&M, Zara, Marks & Spencer and Walt Disney.
Having worked on everything from product development to brand strategy, she’s also contributed to various published titles on the history of art, design and popular culture, and worked for fashion publications such as Harpers & Queen and British Vogue.
Director of Brand Engagement
Katie has spent almost two decades navigating design, production and brand strategy for businesses including Habitat and Liberty, Yellowdoor (now the Portas agency) and Harper’s Bazaar.
She chairs panels on SHOWstudio.com, was a founding member of LCF’s Digital Anthropology Lab think-tank, and has been an expert contributor to career accelerator Mastered’s Styling and Retail Management programmes.
She is currently a mentor to British Fashion Council designers and a ‘Critical Friend’ for tech start-ups within London’s Fashion District Innovation Hub.
Katie is also a Forbes contributor and the author of two books on visual culture – Stylists: New Fashion Visionaries, and Fashion + Music: Fashion Creatives Shaping Pop Culture.
Director of Consumer Lifestyle
With over 15 years’ experience in trends, consulting and journalism, Mandy is an expert at distilling food culture and consumption, flavour and ingredient innovation, and the future of food.
She also holds a strong commercial understanding of the travel and hospitality spaces, as well as the drivers propelling them forward.
Prior to joining Stylus, Mandy was executive editor at GDR Creative Intelligence, where she worked with clients such as Waitrose, Kraft, LVMH and Starwood Hotels.
She has curated trend reports for Contagious, been a thought leader at Canvas8, and is a prolific public speaker.
Mandy has delivered keynote presentations at global conferences, participated in panel discussions, and hosted roundtable sessions with brands like McDonald’s, Hilton Hotels, IHG, Tesco and Fortnum & Mason.
Originally from Cape Town, she is widely travelled and a keen CrossFit adherent.
Head of Brand Engagement & Multimedia Strategy
Christian is head of Brand Engagement & Multimedia Strategy, which means he oversees research, reporting and presentations on trends in marketing, advertising, culture and media.
Christian spent many years as a music journalist for the NME, before transitioning into PR, where he promoted a host of European start-ups including SoundCloud and Last.fm.
Before joining Stylus, he worked as a digital communications strategist at the BBC, publicising iPlayer innovation and the BBC’s digital coverage of the 2012 Olympics.
US Senior Editor
Marian is our New York-based US senior editor. Previously she oversaw content for J. Walter Thompson’s trendspotting unit, exploring global category, consumer, and technology trends.
She has also worked as managing editor for Adweek, copy chief for Rolling Stone, and copy editor at InStyle.
As a freelance writer, editor and researcher, she has also worked with companies including L2 Inc., Business Insider Intelligence, and Faith Popcorn’s Brain Reserve.
Senior Editor – Colour & Materials
Lauren is an expert in trend forecasting and analysis, with 10 years’ experience. She manages the Colour & Materials team and guides our directional seasonal colour palettes and material forecasts.
Lauren regularly reports on cutting-edge colour and material trends and innovations across a breadth of industries spanning fashion, interiors, industrial design, retail and packaging – and travels extensively to trade shows and events across the globe for primary research.
Having worked for Stylus since 2011, Lauren has developed strong research, storytelling and concept-building skills, with her passions lying in craftsmanship, tactility and considered use of colour.
Head of Advisory – Fashion, Beauty & APAC
Saisangeeth has experience translating future trends and applying them as solutions for marketing, retail, product and design strategies. She has worked across fashion, luxury and branding.
With experience in the US, Asia and Australia, Saisangeeth was previously a trend director at Stylesight and WGSN, where she worked with leading international brands to inspire and inform their creative endeavours through seasonal and trend forecasts.
Current and recent clients include Chanel, Disney, Gap and Unilever. Born in Hong Kong, she speaks Cantonese, Mandarin and French.
Senior Editor – Consumer Attitudes & Technology
Kate maps trends in lifestyle and behaviours and tracks changes across the tech landscape. She presents her trends and strategic findings on event stages around the world.
Having appeared at IFA Berlin, Unbound London, Decoded Future and Top Drawer, Kate can also regularly be found at international trade shows like CES in Las Vegas and SXSW in Austin, where she hones her insights.
Since joining Stylus, she’s worked on specific client briefs for Adidas, Apple, BBC Studios, M&C Saatchi, Puig, Red Bull and Wasserman.
Previously, Kate worked in the legal industry, developing new business in the energy sector and managing relationships with investment banking clients, including Barclays and RBS.
Advisory Strategy Manager
Harnessing 12 years of experience in trends research across beauty, fashion, food & beverage and technology, Sarah translates Stylus’ thinking into highly focused projects for our clients.
Estee Lauder, Anheuser Bush, Pepsi, Apple, Levi’s, McDonald’s, and Mastercard are just some of the Stylus clients who have learned to value Sarah’s great talent for designing bespoke research programmes that transform future strategic challenges into exciting, profitable opportunities.
Sarah’s energetic multi-tasking extends far beyond the office. She’s a skilled photographer, an avid English-as-a-second-language teacher, and a dedicated runner.
Head of Content Management
With over 15 years’ experience in forecasting and e-commerce, Tamsin takes a holistic view across Stylus content – contributing particular retail and packaging expertise.
Having spent four years in fashion and lifestyle e-commerce at Arcadia and Notonthehighstreet, Tamsin has developed a strong commercial focus. Prior to this, she worked for six years at publisher Emap and forecaster WGSN, where she analysed current and close-to-season trends.
She has also consulted on trends for e-commerce retailer Stylistpick, and produced features for Craft & Design magazine.
Senior Editor – Beauty
As Stylus’ senior Beauty editor, Lisa – who brings more than nine years’ trend forecasting experience – tracks the latest innovations in beauty product development from around the world.
She provides analysis on emerging shifts in the industry, key consumer groups and future-focused directives. Lisa travels internationally presenting trends, as well as moderating and sharing insights on industry and consumer-facing panels and roundtables.
She graduated with first-class honours in Fashion Journalism from the London College of Fashion.
Senior Editor – Product Design
With over 15 years’ industry experience, Dewi defines the influence of consumer behaviour, material innovation and technological development on the future of design.
This specialism culminates in Stylus’ seasonal Design Directions, which inspire cross-industry product development and concept creation.
Focusing on sustainability and empowering design, Dewi also guides the annual Packaging Futures Spotlight Trend, and regularly speaks about the latest challenges and solutions in packaging design at international events.
Prior to Stylus, Dewi held positions at leading cultural institutions in the Netherlands, where she co-organised design exhibitions on themes such as hacking Ikea furniture and repair – as well as the first Repair Café event, of which there are now 1,966 worldwide.
Acting Senior Editor – Consumer Attitudes & Technology
Estella brings a decade of experience across journalism, trend forecasting and brand communications – most recently, in client publishing for several major airlines. From crafting copy for businesses as varied as Samsung and Secret Escapes, to reporting on food culture for the Daily Telegraph or Time Out, she’s adept at distilling societal and behavioural shifts into compelling storytelling.
Holding MA degrees from both the University of Cambridge and City University London, Estella originally honed her trend-tracking skills on Stylus’ Retail & Brand Engagement team; she is now heading up the Consumer Attitudes and Technology directories, applying her cross-industry expertise and cultural curiosity to guide future-facing brands.
Steve has spent 10 years as a global trend analyst and communicator. At Stylus, he specialises in working collaboratively with some of the world’s biggest brands. Specifically, to design tailored research projects that tackle their most important future opportunities and challenges.
Major businesses across multiple categories, ranging from the BBC and IHG to Nissan, Amazon and Lucozade Sport, have benefitted from his talent for discovering what they most need to know about the evolving trend landscape, and how that knowledge can be delivered as a Stylus Advisory project that lands with maximum impact.
A highly experienced national newspaper writer and editor, Steve spent three years at the head of a global trend insights department at The Future Laboratory, and lists scuba diving, rewilding, and volunteering with community organisations among his out-of-work interests.
Katie, who tracks the latest trends and developments across fashion, joined Stylus in 2019. Previously, she worked on the fashion teams at Harper’s Bazaar and Vogue.com in New York.She has also contributed extensively to retail trends site PSFK.
Aside from her industry experience, Katie holds a BA in English Literature from University College Dublin, and an MA in Fashion Journalism from Central Saint Martins.
Editor – Pop Culture & Media
German national Julia is a trilinguist who writes extensively on digital information structures, the aesthetics and imperatives of pop culture, and inclusivity in narrative and visual culture.
With an MA in Design Writing Criticism and past lives in book design and design thinking consultancy, she can often be found talking about feminism, online communities and meme mechanics on stages, panels and podcasts.
A renowned speaker and presenter, Sue – who has 40 years’ fashion experience – is recognised as a leading expert in translating catwalk trends for the commercial market. She has enjoyed a long career as a designer and trend forecaster.
Assistant Editor – Colour & Materials
Textile expert Chloe has a particular interest in the role colour and materials play in commercial interiors and retail spaces, in terms of creating memorable brand experiences.
With a passion for concept development and formulating visual narratives, she plays an integral role in creating Stylus’ directional seasonal colour palettes and material forecasts.
Prior to joining us in 2017, Chloe – who has an MA in Woven Textiles from the Royal College of Art – was an assistant textile designer at Burberry. She also has experience in interior fabrics, fashion fabrics and menswear.
Retail & Brand Comms Editor
Rebecca tracks disruptive shifts within the retail and brand comms landscape in order to define the future direction of store concepts, online engagement and technology.
Particularly fascinated by the attitudinal shifts underpinning changes in brand culture, she previously spent three years as senior fashion reporter at industry title Retail Week, where she gained extensive experience of the retail sector, providing thought-leadership on topical issues and appearing on national news programmes as an industry expert.
Colour & Materials Consultant
Sioban’s experience spans design, manufacturing and trends for clients including Nike, Swarovski and Lufthansa. Previously, she was WGSN’s senior editor for Materials & Creative Direction.
Sioban now guides the seasonal colour and materials direction and contributes daily trends and innovation articles. This work is supported by primary research from global design events and tradeshows. She also teaches a materials innovation course at Chelsea College of Art, London.
Rachel – fluent in Cantonese and Mandarin – brings a truly global personal perspective to her hunt for game-changing trend insights for Stylus clients ranging from Levi’s to L'Oréal.
Born in Hong Kong, schooled in Chicago, and an MA graduate from London College of Communications, she instinctively understands how to uncover the latest products, influencers, memes and movements shaping new consumer behaviours.
Her Chinese name translates as ‘It’s good weather every day.’
Assistant Editor – Product Design
Ella helps research, configure and write Stylus’ all-important Design Directions, which give brands the necessary know-how to create products two years in advance.
She also reports on international events spanning home interiors, furniture, tech and product innovations.
Hailing from Sydney, Australia, Ella has worked with architecture and interiors magazines Belle, Habitus Living and The Local Project, and has also been a contributing producer for radio programme Blueprint for Living with the Australian Broadcasting Corporation (ABC).
She studied journalism at the University of Technology, Sydney.
US Assistant Editor
Emilia covers cross-industry trends, store openings and events across the US. With a background in food and travel, she’s worked as a content writer for travel start-up Journey.
Emilia also helped co-ordinate the food newsletter Word of Mouth, which reached 400,000 readers.
While studying for her two degrees – an MA in European Culture from University College London and a BA in Italian from University of Bristol – Emilia researched contemporary Italian food advertising.
Claire is a trend forecaster, futurist, writer and speaker whose deep curiosity about why trends matter helps global brands to understand where tomorrow’s growth opportunities will come from.
She has six years of international industry experience across multiple categories, ranging from finance, automotive and travel to food and beverage, technology and entertainment. At Stylus, she offers deep trends intelligence on subjects as diverse as consumer engagement futures, digital marketing, and brand cultural relevance.
As a trend advisor, mentor and strategist, Claire worked for major global brands including AT&T, American Airlines, Philips, Wells Fargo, Hilton, Sony Pictures, Bacardi and Quaker. Investigating influencer strategies, creative concepting, and partnership and loyalty marketing, she developed a multi-layered grasp of trend impacts and opportunities across Canada, Central America and Europe.
Raised in Dallas, Texas, Claire has lived and worked in Seattle, Washington DC, and Boston, giving her a rich and varied understanding of the geographical nuances of US consumer culture.
A highly experienced speaker and presenter, Claire has twice been the American Airlines Quarterly Trend Session Speaker. She’s also been The Marketing Arm’s Quarterly Innovation Meeting Speaker every year since 2017.
Outside of work, Claire is a seasoned traveller, a voracious reader and a lover of great food.
Naturally inquisitive, visual and with a love of joining up the dots, Isabel trained in fashion communications and honed her research skills with WGSN, ASOS and Tank magazine.
At Stylus, H&M, Estee Lauder and Unilever have drawn upon her ability to identify the insights that will define their business in the next decade. A native Portuguese speaker, Isabel is now busy learning Japanese.
Nia is a passionate marketing specialist and brand strategist – with more than 12 years of industry experience with global brands such as Mulberry, Arcadia and Net-a-Porter.
A wealth of insider knowledge covering luxury, high street and fast fashion – combined with an MSc in Applied Psychology at London College of Fashion – equip Nia to deliver original, world-class analysis on everything from beauty and wellness to hospitality and automotive in her work with Stylus.
As international marketing manager at a time of rapid growth at Mulberry, she researched and advised on strategic entry-marketing plans for new markets, while balancing the need for consistent brand image in mature economies.
As marketing manager at Lacoste and Dorothy Perkins, Nia used her communication skills to create hugely successful product and media promotional campaigns and events, and to lecture on BA fashion marketing courses at London College of Fashion and at The Fashion Institute in Sydney.
Nia spent three years living in Sydney, where she was group marketing manager for Australian apparel and retail giant Mink Pink Group. Here, she oversaw the worldwide marketing strategies of eight in-house brands with retail partners that included ASOS, Urban Outfitters and Nordstrom.
Raised in Wales, Nia speaks fluent Welsh and a keen wild swimmer. She uses her talents as a qualified yoga instructor to teach weekly classes, and to bring practical insights to advising global brands on their yoga and fitness marketing strategies.
Maya joined Stylus’ Beauty team in 2020, scoping out trends and innovation across a wide range of beauty categories and consumer demographics. With a keen visual eye and a particular interest in youth culture, Maya leads on the Beauty department’s image-based reporting in colour and design, and how wider lifestyle trends impact visual directions. She is also responsible for identifying noteworthy micro-influencer groups and trends on social media.
Previously, Maya freelanced with Stylus’ Fashion team while studying for her BA in Fashion Communication and Promotion at Nottingham Trent University. Alongside this, she refined her visual and research skills with Intern Magazine, focusing on wellness and creative mindfulness.
Researcher, Consumer Attitudes & Technology
Analysing both the minutiae and macro behaviours in culture is Charlotte's keen interest. From robots to retirement, Charlotte reports on demographic nuances, tech behaviours and emerging initiatives.
Prior to Stylus, Charlotte studied a Magazine Journalism MA at City University as well as History and History of Art at the University of St Andrews. At university, she wrote for Stylist Magazine, Suitcase Magazine, and Tatler.
Ima has worked on four continents in a 20-year career that has covered graphic and product design, trends consultancy and picture editing for leading fashion and sportswear brands.
At Stylus, she uses that wealth of industry experience to give our clients an insider’s understanding of what trends matter to them – and why.
With an instinct for looking across multiple categories and regions to pinpoint the next big client opportunity, Ima works with businesses in food & beverage, technology & telecommunications, sport, fashion and automotive. She has worked with clients including Nissan, Hyundai and Telstra and has had her insights described by a senior global executive as ‘the most inspiring trend analysis I have ever seen’.
A former senior footwear designer at Lacoste, footwear and accessories editor at WGSN, and trend manager at notonthehighstreet.com, Ima has also delivered in-depth seasonal trend insights as a trends consultant with Amazon.
Ima spent five years living in Germany, where her role as a colour and graphics designer for Adidas saw her working across Europe, the USA, and in Vietnam, Thailand and China, developing a deep understanding of the application of trends across vastly differing cultures and demographics.
Presenting is one of her passions, with Ima having been a keynote speaker at Pure, the UK’s largest gathering of fashion buyers, and Minas Fashion Week in Brazil. Born and raised in Stratford, east London, Ima studied at Central Saint Martins and London College of Communication. She spends her spare time investigating inclusive societies and building a formidable personal wardrobe.
Editor – Food, Beverage & Hospitality
Before bringing her passion for food, drink and hospitality to Stylus, Laura tested her chops working with brands agency-side on PR projects – brands like Mondelez and Unilever.
She also collaborated with wine, spirits and foodservice brands to bring their products to life in the press.
A trained journalist and life-long foodie, she tracks the latest trends and developments in product innovation, technology and consumer culture in the food, beverage and travel sectors.
Assistant Editor – Consumer Attitudes & Technology
Fascinated by the evolution of societies and culture, Elspeth charts the attitudinal shifts, emerging products and innovative services that impact consumers’ lifestyles.
She regularly presents her insights at industry events like the Welltodo Summit, and also guest lectures to BA and MA journalism students at City University.
Before joining Stylus, Elspeth – who has an MA in Fashion Critical Studies from Central Saint Martins – wrote for i-D, The Times, The Sunday Times Style and 1 Granary.
Researcher, Brand Engagement
Matt is a researcher and writer working across our Retail & Brand Comms and Pop Culture & Media teams, tracking emerging technologies, changes in consumer attitudes and new ways for brands to engage audiences.
With strategy, marketing and editorial experience for Adidas and in a number of agencies and fashion-adjacent roles in the UK and US, he strives to propagate socially conscious values throughout his work.
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