Our Experts

Meet the people who’ll make your business future-fit

Their ideas and insights are used by some of the world’s leading brands and agencies to innovate in meaningful, profitable ways. Find out more about our experts’ credentials, where their passions lie, and how they can help your organisation.

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Katie Baron

Head of Retail

Katie disseminates trends across retail, including digital commerce, store design and burgeoning business practices. She’s also authored two books on visual culture, and is a founding member of the Digital Anthropology Lab.

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Marian Berelowitz

US Senior Editor

Marian tracks US trends across categories, from the cannabis opportunity to new consumer attitudes. Before Stylus, she oversaw content for JWT Intelligence and worked in magazine publishing.

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Lauren Chiu

Senior Editor – Colour & Materials

Lauren tracks design innovations across the creative industries and oversees Stylus’ colour and materials reporting. She holds a BA in Textile Design from Central Saint Martins and has over seven years’ trend forecasting experience.

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Olivia Cody

Advisory Researcher

Olivia is experienced in developing trend insights for leading companies. With a background in design and art, Olivia is an expert in design thinking, understanding consumer attitudes and creative problem solving.

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Disha Daswaney

Beauty Researcher

Disha helps chart the latest beauty innovations and emerging trends. She has an MA in Magazine Journalism from City, University of London, and a BA in Sociology from the University of Nottingham.

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Saisangeeth Daswani

Head of Advisory – Fashion, Beauty & APAC

A former trend director at Stylesight and WGSN, Saisangeeth – who was born in Hong Kong and speaks Cantonese, Mandarin and French – specialises in translating future trends and applying them as business solutions.

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Stefanie Dorfer

Editor – Retail

Stefanie tracks disruptive shifts in retail to define the future direction of store concepts, online engagement and technology. Before Stylus, she worked as a brand strategist, fashion stylist and social media manager.

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Julia Errens

Editor – Media & Marketing

Julia’s focus areas are online communities, inclusivity, interactive media, content distribution and creative brand platforming. She has an MA in Design Writing Criticism from University of the Arts London.

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Sue Evans

Catwalks Consultant

A renowned speaker and presenter, Sue is recognised as a leading expert in translating catwalk trends for the commercial market. She has enjoyed a long career as a designer and trend forecaster.

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Chloe Frost

Assistant Editor – Colour & Materials

As Assistant Editor, Chloe contributes to Stylus’ seasonal colour and material directions. She previously worked for Burberry’s textile design team and has an MA in Woven Textiles from the Royal College of Art.

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Emily Gordon-Smith

Director of Consumer Product

With 25 years’ experience in trend forecasting and retail, Emily oversees Stylus’ Fashion, Beauty, Colour & Materials and Product Design content directories – ensuring a cohesive approach to our visual trend output.

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Alison Gough

Head US Analyst

As head US analyst, Alison oversees US-specific research, as well as helping clients to apply Stylus’ cross-industry trends. She has over 10 years’ experience in global trends reporting and consumer behaviour analysis.

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Stephen Graves

Acting Senior Editor, Consumer Attitudes & Technology

Stephen reports on consumer attitudes and behaviours, with a special focus on the impact of emerging technologies. Previously at N by Norwegian and Stuff.tv, he writes and directs short films in his spare time.

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Sioban Imms

Colour & Materials Consultant

Sioban’s experience spans design, manufacturing and trends for a range of clients, including Nike, Swarovski and Lufthansa. Now, she guides the seasonal colour and materials directions and contributes regular articles.

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Kate Johnson

Senior Editor, Consumer Lifestyle

Kate maps changing consumer attitudes and behaviours, alongside trends in wellbeing, leisure and tech. Before Stylus, she worked in the legal industry and has an MA in International Journalism from London’s City University.

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Rachel Lee

Advisory Researcher

Rachel has developed strategy for fitness, fashion and theatre, and lifestyle brands. With a BA in theatre, Rachel also holds a first-class MA in design management with specialised research on influencer marketing.

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Alice Leeburn

Contributing Editor – Beauty

A journalist and trend analyst with a background in design, Alice contributes to Stylus’ wide-ranging beauty coverage, bringing a visual eye to forecasts, catwalk analysis, industry trends and product innovation.

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Marta Makolska

Contributing Journalist

Marta is a Warsaw-based contributor reporting on all things new and current in the retail, hospitality, food and beverage sectors. She has previously worked for branding agencies including Landor Associates and Pearlfisher.

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Tessa Mansfield

Chief Creative Officer

With 20 years’ experience in translating cross-industry trends into design innovation, brand and product strategy, Tessa leads the global Content team, guiding Stylus’ content and creative direction.

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Anna Masing

Acting Head of Food, Beverage & Hospitality

With a special interest in restaurants and sustainable food, Anna covers food innovation, technology and the future of travel. She’s previously worked as a freelance journalist and editor for food and restaurant publications.

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Ella McDougall

Product Design Researcher

Ella explores the latest furniture, automotive, tabletop, technology and packaging innovations. After studying journalism in Sydney, Ella gained experience at high-end architecture and design publications and worked in radio.

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Emilia Morano-Williams

US Reporter

Based in New York, Emilia covers trends, store openings and events across the US. Before joining Stylus, she specialised in content writing and social media management for food and travel start-ups.

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Lisa Payne

Senior Editor – Beauty

Lisa charts trends, dynamic shifts and bankable innovations in the global beauty industry. Before joining Stylus, Lisa graduated with first-class honours in Fashion Journalism from the London College of Fashion.

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Nia Pejsak

Senior Advisory Executive

Fascinated by trends and consumer attitudes, Nia holds an MSc in Applied Psychology in Fashion, bringing a deep understanding of consumer drivers to Stylus projects. Her work has covered everything from fast fashion to luxury.

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Tamsin Phillips

Content Manager

Tamsin takes a holistic view across all of Stylus’ content. Having consulted on trends for e-commerce retailer Stylistpick, and having produced features for Craft & Design magazine, she arrived at Stylus after six years at Emap.

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Dewi Pinatih

Senior Editor – Product Design

Dewi has more than 10 years’ experience as an editor, writer and exhibition maker. She reports on the most cutting-edge innovations and presents future concepts in the seasonal Design Directions.

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Lianne Piroddi

Assistant Editor – Fashion

Lianne decodes emerging trends across the fashion landscape. With eight years’ fashion retail experience, she has developed a strong commercial perspective and loves to identify the patterns driving the fashion industry.

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Mandy Saven

Head of Food, Beverage & Hospitality

Mandy covers food culture and consumption, flavour innovation, product development and technology, as well as innovations in travel and hospitality. She also serves on the Advisory Council for the World Brand Congress.

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Ima Shah

Advisory Strategist

With extensive experience in product design, forecasting and research, Ima has worked with brands across multiple sectors creating products and developing commercially driven trend insights.

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Laura Swain

Assistant Editor – Food, Beverage & Hospitality

Laura tracks food, beverage and hospitality trends – from global food influencers and the evolution of flavour, to the latest hotel tech developments. Before Stylus, she worked in food and travel PR.

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Elspeth Taylor

Consumer Lifestyle Researcher

With a BA in Classical Studies from the University of Edinburgh, Elspeth’s research is shaped by her interest in the evolution of societies and culture. She also holds an MA in Fashion Critical Studies from Central Saint Martins.

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Steve Tooze

Advisory Consultant

With 30 years’ experience as a trend analyst, writer and journalist, Steve has advised brands including Google, Amazon and Samsung. He specialises in ensuring Advisory insights have the maximum impact for our clients.

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Roger Tredre

Consultant

Roger is MA Fashion Communication course leader at Central Saint Martins and a visiting lecturer in Lifestyle Journalism at City, University of London. He contributes to Stylus on a wide variety of subjects.

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Dr Antonia Ward

Global Director of Advisory Services

Antonia directs Stylus’ Advisory services, applying company insight to clients’ challenges. Former editor of design magazines FX and New Design, Antonia has given keynotes at conferences and chaired judging panels internationally.

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Christian Ward

Head of Media & Marketing

Christian oversees Stylus’ research into subjects including branding strategy, digital advertising, online engagement and pop-culture trends. Before joining Stylus, Christian worked as a music journalist and a PR.

Our in-house team is bolstered by a global network of contributors, who we regularly consult for regional expertise and expert opinions.

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