Stylus: Innovation Research & Advisory

Stylus gives you access to the most important global and cross-industry trends.

Stylus is an innovation research and trends firm. We help businesses process global Consumer Lifestyle, Consumer Product and Consumer Engagement insights, stimulating innovation and growth.

"Stylus enables us to see the touchpoints that resonate across different industries, and to pull together a much broader view on trends happening in the world."

– Ian Ewing, Head of Design, Womenswear & Accessories, John Lewis

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Digitised Dining Evolves Digitised Dining Evolves Digital technologies – from mobile apps and in-store kiosks to voice ordering and facial recognition – inject speed, simplicity and end-to-end personalisation into the dining experience. As customers favour brands providing friction-free experiences, now is the time for savvy food operators to pull out all the stops.

Food, Beverage & Hospitality

Food & Beverage

18 Apr 2018

Jewellery: 5 Lessons in Reinvention Jewellery: 5 Lessons in Reinvention The jewellery industry has successfully reinvented itself and is set to grow to $364bn by 2022. In a climate of ethical and affordable consumption, as well as one of cultural change, there are clear commercial lessons to be learnt from this traditional sector’s impressive makeover. Here are our top five.

Fashion

Accessories

18 Apr 2018

Pop Culture Close-Up: Gen Alpha Pop Culture Close-Up: Gen Alpha Our Pop Culture Close-Ups offer a regular deep dive into the drivers of cultural moments, reveal which communities are fuelling the conversation, and explore what brands can do to harness the energies behind the most explosive online conversations.

Media & Marketing

Media & Entertainment

17 Apr 2018

Materials Direction: Evolving Plastics Materials Direction: Plastics The global problem of plastic pollution is spurring governments, brands, scientists, designers and non-profit initiatives to radically rethink the way we produce and consume plastic. Fossil-based plastics – from packaging to nano-sized particles – are leaking into our oceans, earth and water supplies and impacting the entire food chain. Here, we look at how renewable feedstocks and innovative approaches to recycling are being applied to products across different industries.

Colour & Materials

Materials

17 Apr 2018

Gen Alpha: Raising the Superkids Gen Alpha: Raising the Superkids Today's kids are growing up in a new way. Not anxious like Gen X or cosseted like millennials, their childhood is shaping up to be full of stimulation, creativity and healthy risk. Gen Alpha's childhood experiences are creating the next generation of super-consumers, who embrace artificial intelligence, inclusivity, risk and learning.

Consumer Lifestyle

Demographics

16 Apr 2018

Esxence Milan 2018 Esxence Milan 2018 Firmly established as the world’s leading trade fair for niche and selective distribution perfumery, Esxence celebrated its 10th edition this year (Milan, April 5-8) with a total of 220 brands – 64% coming from outside of Italy. In contrast to the growing homogenisation of niche scent profiles, many brands presented audacious blends with unusual ingredients.

Beauty

Fragrance

13 Apr 2018

Budget Retail’s Quality Drive Budget Retail’s Quality Drive Budget and off-price retail are changing radically as consumers demand both quality and low prices. Stylus highlights new innovation in the sector worldwide, including e-commerce ventures, store concepts and online tools to help the shopper.

Retail

Advertising & Branding

12 Apr 2018

Going With the Gut Going With the Gut The concept of ‘gut instinct’ is going beyond intuition as consumers become increasingly interested in maintaining the health of their gut microbiome – the collection of organisms living in our digestive system. New research has forged links between the gut, stress-related conditions and brain function, prompting brands and chefs to consider creative ways to boost wellbeing.

Food, Beverage & Hospitality

Food & Beverage

11 Apr 2018

Colour Direction: Evolving Ultra Violet Colour Direction: Ultra Violet This report tracks the evolution of purple, including a focus on practical applications of Pantone’s Colour of the Year, Ultra Violet. We highlight its rising popularity and significance within the creative industries, focusing on fashion, beauty, automotive, packaging, consumer electronics and interior spaces.

Colour & Materials

Colour

10 Apr 2018

Milan Design Week 2018: Preview Milan Design Week 2018: Preview New furniture launches and sensational installations await visitors at Milan Design Week (April 17-22) – the leading event on the international design calendar. Ahead of the publication of seven reports on April 27, our editors list the not-to-miss presentations by city area. Follow our team on the ground: @wearestylus on Instagram.

Product Design

Art & Design

10 Apr 2018

Visual Styling Directions 2018 Visual Styling Directions 2018 In this new report, we highlight the key visual trends emerging from magazine editorials, Instagram feeds and campaigns that will inspire future visual directions for a width of industries. Unexpected themes and influences include traditional family values and erotica, as well as an emphasis on reality play and a fresh take on masculinity.

Fashion

Fashion Lifestyle

06 Apr 2018

The AI Advantage: EmTech Digital 2018 The AI Advantage At MIT Technology Review's EmTech Digital conference in San Francisco (March 26-27), speakers explored how advances in artificial intelligence (AI) are reshaping the underlying structure of every industry, in areas ranging from education to retail to law. Spotlights included China's growing domination of AI development, the emergence of cloud-based AI services and man-machine interfacing.

Consumer Lifestyle

Science & Technology

06 Apr 2018

The Black Travel Movement The Black Travel Movement The US-based Black Travel Movement (BTM) is a self-defined, fast-growing cohort of travellers with distinct needs and desires. Now is the time for brands to offer this community leading-edge products and services that enhance their travel exploits.

Food, Beverage & Hospitality

Travel

05 Apr 2018

Safeguarding Brands: Advertising Week Europe 2018 Safeguarding Brands: Adweek Europe In the wake of Facebook's Cambridge Analytica data-sharing scandal, brand safety and consumer trust in the digital advertising distribution system continues to deteriorate. At Advertising Week Europe 2018 (March 19-22), ad executives came together to discuss how they will salvage relations with consumers.

Media & Marketing

Advertising & Branding

05 Apr 2018

Global Pet Expo 2018 Global Pet Expo 2018 With Americans now spending nearly $70bn annually on their pets, Stylus visited the product-packed Global Pet Expo in Florida (March 21-23) to discover the innovations and new concepts fuelling this industry boom.

Consumer Lifestyle

Consumer Attitudes

04 Apr 2018

Fashion & Beauty Catwalks: A/W 18/19 Catwalks: A/W 18/19 Everything you need to know about the A/W 18/19 womenswear catwalks – in terms of both Fashion and Beauty – delivered in an easy-to-navigate set of reports with super-commercial takeaways and insights relevant to a breadth of industries.

Fashion

Catwalks

21 Mar 2018

A/W 18/19: Key Items Checklist A/W 18/19: Key Items Checklist With four non-stop weeks of 400 back-to-back shows across the fashion capitals, there are a lot of images to sift through. Our A/W 18/19 Key Items Checklist does the work for you, defining and analysing the messages with the most commercial potential across all product areas for the season ahead.

Fashion

Catwalks

16 Mar 2018

A/W 18/19: Graphics Inspiration A/W 18/19: Graphics Inspiration To support the key Print & Pattern callouts featured in our Elements Edit, we highlight the most popular graphic themes from the A/W 18/19 catwalks with great cross-industry application.

Fashion

Catwalks

14 Mar 2018

A/W 18/19 Women's: Hair & Beauty A/W 18/19 Women's: Hair & Beauty A season of duality, A/W 18/19’s hair and beauty styling showcased both dynamic and softly elegant trends with juicy takeaways. Manipulated texture was key for both hair and nails, while make-up looks tapped into mega-watt shine with glitter and glow-getting product. Bright, vivid colours and pastel shades were unexpected trends across the categories.

Beauty

Catwalks

14 Mar 2018

A/W 18/19: Footwear & Accessories A/W 18/19: Footwear & Accessories An 80s party mood and a focus on extreme protective silhouettes were the key takeaways for A/W 18/19, with saturated brights and luxe material developments at the top of the style agenda.

Fashion

Catwalks

13 Mar 2018

A/W 18/19: The Lookbook A/W 18/19: The Lookbook The A/W 18/19 catwalks delivered great confirmation of our Stylus Fashion Forecast trends for the season. Here, we highlight those key looks that will be driving sales and visual supports – with relevance for creative and communications teams within and beyond the fashion industry.

Fashion

Catwalks

12 Mar 2018

Innovation Platforms

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Tools

Our Start-Up Index collates the most innovative businesses, by industry and region. Our Colour Library tool cross-references colours across six different systems, comparing how colours evolve from season to season.

Media Hub

Media Hub hosts some of Stylus' most inspiring media – from original visuals shared in our Image Stream, to the wealth of video content pulled from across the web in our Video Pool.