Stylus: Innovation Research & Advisory

Stylus gives you access to the most important global and cross-industry trends.

Stylus is an innovation research and trends membership service. We help businesses process global Consumer Lifestyle, Consumer Product and Consumer Engagement insights, stimulating innovation and growth.

"Stylus enables us to see the touchpoints that resonate across different industries, and to pull together a much broader view on trends happening in the world."

– Ian Ewing, Head of Design, Womenswear & Accessories, John Lewis

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Maison & Objet Paris: September 2017 Maison & Objet Paris September 2017 Our series of reports from September's edition of Maison & Objet highlights the latest trends and brands to watch within lifestyle, colour, materials, interior textiles and kids' toys and product.

Product Design

Furniture

21 Sep 2017

S/S 18: London City Edit S/S 18: London City Edit The S/S 18 fashion action switched to London with a full schedule of home-grown talent, as well as some serious international players debuting on the LFW runways. Key messages saw plastics making a statement alongside the ongoing trend for all things luxe sportif.

Fashion

Catwalks

21 Sep 2017

Natal Nutrition: Fertility to First Foods Natal Nutrition: Fertility & Food Empathetic pre- and postnatal brands are changing conversations around fertility, conception and care for new mothers and babies. Moving away from a covert, ‘pill popping’ culture, products in this realm have become more approachable, wholesome and stylish – encouraging a robust ‘trade up’ mentality among health-seeking consumers.

Food, Beverage & Hospitality

Health & Wellness

20 Sep 2017

Bringing up Baby: Beauty’s Essential Role Bringing up Baby: Beauty’s Role With the global baby personal care market forecast to reach $83bn by 2022, mother and baby beauty products are booming. Parents-to-be are turning to niche natural and organic brands over mass-market names, while luxury formulations and packaging tap the growing gifting market.

Beauty

Skincare

20 Sep 2017

The Art Opportunity The Art Opportunity A tribe of creatively driven consumers are uniting with artists to express political views, investing in more affordable art and turning to tech that streamlines design and drawing. We pinpoint the standout opportunities for brands to tap into this market.

Consumer Lifestyle

Consumer Attitudes

20 Sep 2017

IRDC 2017: Beta Business, Culture Coding & The Soft Sell IRDC ‘17: Beta-Business The International Retail Design Conference 2017 gathered architects, brand strategists, visual merchandising experts, marketers and planners to discuss spatial design trends and tactics. Using cultural commerce to drive urban revitalisation, ‘anti-store’ brand temples selling nothing but experience, pre-cursor flagships and subverting long-held brand codes were all top of the agenda.

Retail

Store Concepts

19 Sep 2017

Pitti Fragranze 2017: Changing Scent Trends Pitti Fragranze 2017 Aiming to present the best in global artistic perfumery, Florence’s Pitti Fragranze saw new and established niche brands placing greater focus on fragrance juice than packaging. Olfactory trends include an amber-rich powder revival, herbaceous green notes and an increase in gender-neutral woody scents – reflecting an ever-maturing niche marketplace.

Beauty

Fragrance

18 Sep 2017

S/S 18: New York City Edit S/S 18: New York City Edit The S/S 18 season kicked off in New York with more than 150 runway shows spelling out the key messages for next summer. Our New York City Edit cuts through the noise and analyses the commercial must-haves for the season ahead.

Fashion

Catwalks

15 Sep 2017

IFA Berlin 2017 IFA Berlin 2017 Industry leaders and tech start-ups gathered at this year's IFA fair in Berlin to show the latest consumer electronics. Our reports spotlight the standout product launches – including multitasking wearables, a second skin for navigating VR worlds and self-cleaning appliances – alongside colour, material and finish innovations.

Product Design

Overview

15 Sep 2017

Branded Festival Experiences, 2017 Branded Festival Experiences, 2017 An increasingly diverse variety of global festivals are gifting brands (especially millennial hunters) opportunities to make or reinforce consumer alliances via event-bespoke experiences. While some brands went as far as staging their own festivals, 2017’s breed largely echoed wider industry trends: convenience-centric support, co-creational upskilling, reimagined technology and everyday wellness.

Retail

Advertising & Branding

14 Sep 2017

Luxury Food Trends 2017/18: Speciality & Fine Food Fair Luxury Food Trends 2017/18 Luxury food and drink brands stretched their creative and commercial remits at this year's Speciality & Fine Food Fair in London. From cold-pressed chocolate and crystallised tea-pops to non-alcoholic red wine, premium producers surprised and delighted brand and consumer audiences.

Food, Beverage & Hospitality

Food & Beverage

13 Sep 2017

CMF Industry View: Mass Transportation CMF Industry: Mass Transportation Our Industry View reports collate the latest trends in colour, material and finish and explain how they will influence future applications in different sectors, focusing on one industry at a time. Here, we round up the themes emerging in mass transportation.

Colour & Materials

Materials

12 Sep 2017

Augmenting Automotive Retail Augmenting Automotive Retail By 2025, tech-savvy teens and millennials will constitute 80% of car buyers globally. At the precipice of an automotive revolution fuelled by changing attitudes towards driving and ownership, we highlight how to capture tomorrow’s drivers – re-steering relevancy via softer-sell showrooms, cross-platform purchasing and sharing-economy innovations.

Retail

Store Concepts

07 Sep 2017

State of Mobile: Augmented Reality Special State of Mobile: AR Special With the launch this month of Apple's ARKit and Google's ARCore frameworks, augmented reality is set to become embedded in consumer mobile behaviour. AR has the potential to deepen brand engagement with consumers, reveal new kinds of behavioural insights, and drive users from smartphone to store.

Media & Marketing

Digital Culture

07 Sep 2017

Instagangs: The New Conscious Beauty Instagangs: New Conscious Beauty Consumer consciousness around clean and ethical living is rapidly extending into beauty, with green shoppers scrutinising product labels for potentially toxic ingredients. A surge of small-batch brands has reacted to this demand for transparent, natural beauty, and new customisable retail models are fuelling experimental fun. Stylus highlights the new advocates.

Beauty

Natural & Organic

06 Sep 2017

Innovation Platforms

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Autumn Innovation Forum

Join us for our members-only Autumn Innovation Forum taking place on September 29 in London and October 6 in New York. Register now to explore the latest insights and strategies for driving innovation across consumer product, lifestyle and engagement.

Media Hub

Media Hub hosts some of Stylus' most inspiring media – from original visuals shared in our Image Stream, to the wealth of video content pulled from across the web in our Video Pool.

Beauty

Skincare

21 Sep 2017

Flyleather: Nike’s New Super Material Nike’s New Super Material Nike has partnered with UK-based eco leather brand E-Leather to develop a new “super material” called Flyleather.

Fashion

Womenswear

20 Sep 2017

Sleek Campaign Tackles Make-Up Shaming Campaign Tackles Make-Up Shaming Sleek MakeUp has launched a global campaign called My Face. My Rules in a bid to tackle make-up shaming. Touching on themes of empowerment, individualism and uniqueness, it aims to positively acknowledge everyone’s right to define their own beauty.

Beauty

Colour Cosmetics

20 Sep 2017

Benefactor Brands: Tiffany’s Studiomakers Plan Backs Artists Tiffany’s Studiomakers Support Plan US jewellery brand Tiffany & Co. has jumped into the growing pool of brands taking a socially active stance by launching an international artists support programme Outset, which is kicking off in London.

Retail

Insight & Innovation

20 Sep 2017

Unilever’s State of Innovation Report Unilever State of Innovation Report Unilever's tech incubator Foundry launched a report on global collaboration between brands and start-ups at marketing conference Dmexco this month. The State of Innovation predicts that corporates and start-ups will work side by side in the same physical space by 2025, with four out of five (80%) businesses saying that start-ups can have a positive impact on a large company's approach to innovation.

Media & Marketing

Advertising & Branding

19 Sep 2017

S/S 18 Influencer Show: Preen S/S 18 Influencer Show: Preen Preen delivered one of the season’s most delectably pretty collections, with cobweb-light silhouettes and a delicate colour palette delivering an escapist dream in today’s troubled times.

Fashion

Catwalks

19 Sep 2017

Colourful Exhibition Celebrates Folk Textiles Exhibition Celebrates Folk Textiles A new exhibition by London-based artist and textile designer Caitlin Hinshelwood presents a series of strikingly coloured textile banners inspired by the folk practices of the UK’s historic weaving communities.

Colour & Materials

Materials

19 Sep 2017

US Hispanic Women: Educated, Powerful & Influential Understanding US Hispanic Women American Latinas (Hispanic women) are increasingly well-educated, progressing financially and influencing mainstream buying behaviour, according to a new report from global market research company Nielsen.

Consumer Lifestyle

Consumer Attitudes

19 Sep 2017


Food, Beverage & Hospitality Fashion Beauty Product Design Colour & Materials

Designed for quick exploration of trending topics and emerging key themes from across Stylus.
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