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Stylus gives you access to the most important global and cross-industry trends.

Stylus is an innovation research and trends membership service. We help businesses process global Consumer Lifestyle, Consumer Product and Consumer Engagement insights, stimulating innovation and growth.


"Stylus enables us to see the touchpoints that resonate across different industries, and to pull together a much broader view on trends happening in the world."

– Ian Ewing, Head of Design, Womenswear & Accessories, John Lewis

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Latest Reports
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Food Influencer Round-Up: Africa
Food Influencer Round-Up: Africa Food Influencer Round-Up: Africa Africa's culinary diversity is being showcased by influential chefs, bloggers and food designers offering traditional and updated takes on regional cuisines. With an abundance of fresh produce, superfoods and spices, this continent is ready to take the gastronomic reins on a global level.
Food, Beverage & Hospitality
Food & Beverage
23 Aug 2017
CMF Beauty Inspiration
CMF Beauty Inspiration CMF Beauty Inspiration We showcase standout inspirational beauty looks in this visual report, covering cosmetic art, editorial and fashion shows to confirm our S/S 19 Colour Spectrum directions: Human-Made, Extreme Sanctuary, Primal Power and Filtered Reality. Here, we suggest future colour, material and finish (CMF) applications for other sectors.
Colour & Materials
Beauty
22 Aug 2017
VIDEO: The 5 E's of Gen Zee: A Fantastic Pop Culture Voyage
VIDEO: The 5 E's of Gen Zee: A Fantastic Pop Culture Voyage VIDEO: The 5 'E's of Gen Zee Join our Media and Marketing team on a fantastic voyage through your next key consumer: Generation Z.
Media & Marketing
Consumer Attitudes
22 Aug 2017
Pop Culture Infographic – The Five 'E's of Gen Zee
Pop Culture Infographic – The Five 'E's of Gen Zee Pop Culture Infographic Stylus' Five 'E's of Gen Z infographic reveals the key pop-cultural drivers behind Gen Z (age 8 - 22) behaviours, attitudes and consumption habits.
Media & Marketing
Consumer Attitudes
22 Aug 2017
Positive Realists
Positive Realists Positive Realists The era of post-truth is giving rise to a tranche of consumers who are rejecting excessive optimism in favour of hyper-pragmatic realism. We explore the implications for brands.
Consumer Lifestyle
Demographics
21 Aug 2017
Fast Food Shifts Mechanics
Fast Food Shifts Mechanics Fast Food Shifts Mechanics While the overall quality of fast-food has been radically upgraded over the last few years, the industry now reaches a turning point – as seamless tech and niche cuisines make it more convenient and desirable for time-strapped consumers. Meanwhile, ethically-minded individuals can take comfort in pro-social fast-food brands, creating positive impact. 
Food, Beverage & Hospitality
Food & Beverage
18 Aug 2017
Circuit S/S 19
Circuit S/S 19 Circuit S/S 19 Circuit looks at rewiring our environment to heighten efficiency and focus. A reassessment of the domestic domain reduces mental clutter for a grounding sense of essentialism and wellbeing.   

Unfolding a desire for visual simplicity and invisible tech that we ushered in with Tamed A/W 18/19, we draw on the pared-back palette of the S/S 19 Colour & Materials trend Extreme Sanctuary to inform this nuanced aesthetic.
Product Design
Overview
18 Aug 2017
Design Directions S/S 19 Colour
Design Directions S/S 19 Colour Design Directions S/S 19 Colour Evolving from our Spring/Summer 2019 Colour Spectrum, we examine the key hues for our S/S 19 Product Design Directions – Build, Activate and Circuit.
Product Design
Overview
18 Aug 2017
The New Fashion Landscape 2017 Update
The New Fashion Landscape 2017 Update New Fashion Landscape 2017 Update It’s an industry that generates around $1.5tn revenue annually and employs 60 million people around the globe (GFA/BCG, 2017) – but right now, fashion is in a state of flux and in need of change. In our second New Fashion Landscape Industry Trend, we update on the key external issues affecting business for fashion retailers, brands and producers, as well as the biggest opportunities for growth. 
Fashion
Womenswear
16 Aug 2017
The New Rules of Fast Food Marketing
The New Rules of Fast Food Marketing New Rules of Fast Food Marketing Facing steep competition from health-focused fast-casual chains and increased advertising restrictions from governmental bodies, fast-food marketing is changing tack. We highlight the strategies brands are deploying to stay relevant.
Media & Marketing
Advertising & Branding
15 Aug 2017
Internet of Home Comforts
Internet of Home Comforts Internet of Home Comforts Smart home tech is rewiring the habits and rituals of home life. We identify the attitude shifts brands need to respond to, as well as the nascent products capturing consumers' attention.
Consumer Lifestyle
Science & Technology
14 Aug 2017
Activate S/S 19
Activate S/S 19 Activate S/S 19 As uncultivated environments become few and far between, we recreate awe-inspiring encounters with the wild and vitalise our urban and digital landscapes with these notions of nature.

Drawing on ideas around materials gaining superpowers (as introduced in Amplify A/W 18/19), we evolve the S/S 19 Colour & Materials trend Filtered Reality’s exploration into shifting perceptions of nature in an increasingly virtual world.
Product Design
Overview
11 Aug 2017
Retail's Activist Brands: Embracing Ethical Engagement
Retail's Activist Brands: Embracing Ethical Engagement Retail's Activist Brands Nurturing an activist stance is becoming a brand necessity as waves of consumers from all age groups seek out retailers with a social/politically aware focus. From flexi-giving and activist enablement to grassroots commerce, the best strategies ditch generic liberalism for a core commitment to local issues and ‘life values’. 
Retail
Insight & Innovation
10 Aug 2017
Charity Marketing’s Tech Evolution
Charity Marketing’s Tech Evolution Charity Marketing’s Tech Evolution We explore how charities can reach new audiences through social, mobile, VR, AR and outdoor channels, with a focus on strategies for smaller organisations without the budgets for major campaigns.
Media & Marketing
Advertising & Branding
08 Aug 2017
Instagangs: Design Salons
Instagangs: Design Salons Instagangs: Design Salons Vibrant colour, biophilia and a close relationship with the art world characterise a new breed of design-led beauty spaces, boasting Instagram-friendly interiors that beg to be photographed. With competition rife in the services industry, a unique design aesthetic can make a salon stand out from the crowd.
Beauty
Haircare
07 Aug 2017

Innovation Platforms

New to Stylus?

We're committed to helping our members drive innovation.

Get a taste of the full Stylus experience, and hear what Stylus members have to say about working with us.

Next Innovation Forum
Autumn Innovation Forum
Autumn Innovation Forum
Autumn Innovation Forum
Join us for our members-only Autumn Innovation Forum taking place on September 29 in London and October 6 in New York. Register now to explore the latest insights and strategies for driving innovation across consumer product, lifestyle and engagement.

Media Hub

Media Hub hosts some of Stylus' most inspiring media – from original visuals shared in our Image Stream, to the wealth of video content pulled from across the web in our Video Pool.

Latest Blog Posts
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CoverGirl’s Social-Media-to-Store Digi-Display Concept
CoverGirl’s Social-Media-to-Store Digi-Display Concept CoverGirl: Social Media to Store American cosmetics brand CoverGirl has launched a new initiative that shrewdly traces a direct line between its social media presence and its stores – the two brand spaces that teens like the most. See Social Media to Store: Spurring Crossover Commerce for more on this. 
Retail
Insight & Innovation
23 Aug 2017
Modern Fertility: At-Home Fertility Test
Modern Fertility: At-Home Fertility Test At-Home Fertility Testing San Francisco-based start-up Modern Fertility has created an at-home test kit that makes fertility information more accessible for women.
Consumer Lifestyle
Health & Wellness
23 Aug 2017
Lush Debuts Innovative Jelly Bombs
Lush Debuts Innovative Jelly Bombs Lush Debuts Jelly Bombs British natural cosmetics brand Lush has just added an innovative new product to its line of Instagrammable bath bombs. Jelly Bombs add a new dimension to bath time by turning the water into jelly. 
Beauty
Insight & Innovation
21 Aug 2017
Play Dough Teaches Kids About Electricity
Play Dough Teaches Kids About Electricity Conductive Play Dough Tech Will Save Us has created a play dough-based kit that teaches kids about the basic foundations of electronics. It’s the latest in a range of toys from the British start-up that use play to teach kids about technology.
Product Design
Children & Youth
21 Aug 2017
International Retail Design Conference 2017: Preview
International Retail Design Conference 2017: Preview Soft Sales & Cult Brands: IRDC ‘17 The International Retail Design Conference (IRDC) is still one of the most significant events in the retail calendar. Hosted in New Orleans, the 2017 edition (September 5-8) will unite visual merchandising experts, store planners, architects and designers to explore the amplification of physical brand touchpoints.
Retail
Store Concepts
21 Aug 2017
Financial Outlook: Millennial Men vs Women
Financial Outlook: Millennial Men vs Women Financial Outlook: Millennial Women Millennial women (aged 23 to 36) in the US are lagging behind their male counterparts when it comes to income, home ownership and financial satisfaction, despite being more financially responsible – according to a survey from US online loans company LendingTree.
Consumer Lifestyle
Consumer Attitudes
21 Aug 2017
Beating Bacteria: Odour-Eliminating Sheets
Beating Bacteria: Odour-Eliminating Sheets Odour-Eliminating Sheets Australian start-up Ettitude has developed a range of high-performance bedding infused with coffee grounds – eliminating odour and wicking away moisture that can lead to bacteria growth.
Product Design
Textiles
18 Aug 2017
Ikea & Converse: Innovative Back-to-School Messaging
Ikea & Converse: Innovative Back-to-School Messaging Innovative Back-to-School Campaigns As retailers vie for attention in the annual back-to-school spending season, US footwear brand Converse and Swedish retailer Ikea are appealing directly to young consumers with campaigns in web-ready formats.
Media & Marketing
Advertising & Branding
17 Aug 2017
Most Popular
  1. Pop Culture Infographic
  2. VIDEO: The 5 'E's of Gen Zee
  3. Positive Realists
  4. CMF Beauty Inspiration
  5. Lush Debuts Jelly Bombs
  6. Soft Sales & Cult Brands: IRDC ‘17
  7. Conductive Play Dough
  8. Financial Outlook: Millennial Women
  9. Food Influencer Round-Up: Africa
  10. CoverGirl: Social Media to Store

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