Stylus: Innovation Research & Advisory

Stylus gives you access to the most important global and cross-industry trends.

Stylus is an innovation research and trends firm. We help businesses process global Consumer Lifestyle, Consumer Product and Consumer Engagement insights, stimulating innovation and growth.

"Stylus enables us to see the touchpoints that resonate across different industries, and to pull together a much broader view on trends happening in the world."

– Ian Ewing, Head of Design, Womenswear & Accessories, John Lewis

To find out more about becoming a Stylus member, complete the form below and we will be in touch shortly.

Full Name

Company

Phone

Country

In supplying your contact details, you are agreeing to Stylus' Terms and Conditions

••
••
••
••
••
••
••
••
••

Pop Culture Round-Up: September 2017 Pop Culture Round-Up: Sep 2017 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.

Media & Marketing

Media & Entertainment

19 Oct 2017

Transformative Tech: Wired Retail 2017 Wired Retail 2017 Digital giants including Amazon, Facebook and Google joined industry experts and start-ups to discuss transformative, future-facing tech and tactics for elevating current e-commerce at Wired Retail 2017 in London. Themes included on-demand going micro, pervasive and personalised engagement, updating mixed-reality tools, and progressive web apps.

Retail

Digital Commerce

19 Oct 2017

Global Food Trends 2017/18: Anuga Global Food Trends 2017/18: Anuga New-age functional foods, playful use of texture and creative meat-based products inspired visitors at this year’s expansive food and drink trade show Anuga, held in Cologne.

Food, Beverage & Hospitality

Food & Beverage

18 Oct 2017

Empowering Beauty Empowering Beauty In the age of realness, beauty brands are turning away from the pursuit of perfection and adopting new supportive and empathetic roles in the lives of their consumers. By promoting feminist values and fostering more inclusive strategies, beauty is becoming the poster industry for doing good.

Beauty

Insight & Innovation

18 Oct 2017

S/S 18: Editor's Overview S/S 18: Editor's Overview The S/S 18 runway season has finally drawn to a close. Following four weeks of more than 400 back-to-back shows and with our commercial analysis all done and dusted, it’s time to reflect on the season’s key messages and takeaways.

Fashion

Catwalks

18 Oct 2017

Lineapelle A/W 18/19 Lineapelle A/W 18/19 Held at the Fiera Milano in Italy, leading leather trade show Lineapelle is an essential biannual event, demonstrating the latest trends, techniques and innovations in leather and skins for the fashion market. We underline the key colour, finish and print directions for Autumn/Winter 2018/19.

Colour & Materials

Fashion

17 Oct 2017

Tomorrow's Tech Aids: CEATEC 2017 Tomorrow's Tech Aids: CEATEC 2017 This year's CEATEC fair in Tokyo highlighted products connecting busy families, interactive educational tools and home-monitoring robots that double as babysitters. Standout wearables included devices that overcome language barriers and enhance sporting ability.

Consumer Lifestyle

Science & Technology

16 Oct 2017

S/S 18 Women's: Colour S/S 18 Women's: Colour For the first time, the Colour and Beauty teams have digested the key colour trends from the women’s catwalks, with applications transcending beauty into product and packaging design, as well as colour, material and finish. Dark teal is the season’s most directional takeaway, while vivid fluoros, bold pastels and bright aquatics offer typical summery vibes.

Beauty

Catwalks

13 Oct 2017

Capturing Cord-Cutters: Advertising Week New York 2017 Capturing Cord-Cutters How can brands engage and entertain distracted audiences? Marketers at Advertising Week New York (September 25-29) advocated for immersive and long-form formats – from VR to brand-sponsored documentaries – and explored the potential of new platforms like smart speakers and driverless cars.

Media & Marketing

Advertising & Branding

12 Oct 2017

Multicultural Retail 360 Summit 2017 Selling to Multicultural America At this year’s event, retailers and marketers explored how to evolve alongside the increasingly culturally diverse shopping populace of the US, as the influence of minority groups booms. Key topics included advocating for multicultural consumers, general vs. targeted messaging, and tapping into Gen Z’s global mindset.

Retail

Advertising & Branding

12 Oct 2017

Luxury Packaging Trends: Luxe Pack Monaco 2017 Luxe Pack Monaco 2017 The themes of connectivity and sustainability were present throughout the 2017 edition of Luxe Pack Monaco (taking place from October 2-4). Exhibitors and speakers explored the changing face of luxury as the sector strives to embrace innovation and distinguish itself from a mainstream market that is quickly catching up.

Product Design

Packaging

12 Oct 2017

Video Summary: The Work/Life Revolution Video Summary Chief creative officer Tessa Mansfield, head of Media & Marketing Christian Ward, and head of Consumer Lifestyle Hayley Ard highlight the latest Macro Trend reports from Stylus, part of The Work/Life Revolution.

Stylus

10 Oct 2017

The Work/Life Revolution The Work/Life Revolution Over the next 20 years, a transformation in the way we work will create whole new categories of consumer needs for brands to cater to – based on the desire for flexibility, the pursuit of wellbeing, and the quest for self-improvement. Get a head start on radical new opportunities with our latest Macro Trend, The Work/Life Revolution.

Trend Reports

Insight & Innovation

06 Oct 2017

Editors' Insights Editors' Insights Stylus editors share the most disruptive ideas, insights and influences from The Work/Life Revolution.

Trend Reports

Insight & Innovation

06 Oct 2017

Career Pioneers Career Pioneers As traditional jobs vanish and new working communities rise up, a bold generation of elastic executives are exploring radical technologies, educational formats and financial services to survive the work/life revolution. Here we reveal how the evolving priorities and expectations of this ultra-flexible cohort will affect your brand.

S/S 18 Women's: Hair & Beauty S/S 18 Women's: Hair & Beauty Both highly skilled technique and modest, irreverent styling informed S/S 18’s hair, make-up and nail looks. The new cat-eye, scraped-back wet-look hair and crystal embellishment are all key trends, while our new colour section explores the balance between summery pastels and fluoros versus unseasonably dark shades of teal.

Beauty

Catwalks

13 Oct 2017

S/S 18: Key Items Checklist S/S 18: Key Items Checklist The S/S 18 Key Items Checklist report gives you the definitive guide to the hottest commercial key items for the season ahead – a one-stop shop to help keep your business ahead of the competition. We highlight the ongoing mood for all things retro-inspired, with the emergence of party-spirited disco-diva looks and luxe sportswear as the seasonal game changers.

Fashion

Catwalks

13 Oct 2017

S/S 18: Graphics Inspiration S/S 18: Graphics Inspiration To support the key Print & Pattern callouts featured in our Elements Edit, we highlight the key graphics themes from the S/S 18 catwalks.

Fashion

Catwalks

12 Oct 2017

S/S 18: Footwear & Accessories Edit S/S 18: Footwear & Accessories Edit An optimistic party mood and a return to craftsmanship were the key takeaways from S/S 18, with bold colour still at the top of the agenda.

Fashion

Catwalks

11 Oct 2017

S/S 18: The Lookbook S/S 18: The Lookbook Optimism and pragmatism drive the key catwalk trends for S/S 18 – confirming our Stylus Fashion Forecast for the season. Here we identify the looks that matter, with commercial colour, fabric and key-item directives.

Fashion

Catwalks

10 Oct 2017

Innovation Platforms

New to Stylus?

We're committed to helping our members drive innovation.

Get a taste of the full Stylus experience, and hear what Stylus members have to say about working with us.

Colour Library

Use our Colour Library tool to cross-reference colours across six different systems, compare how colours evolve from season to season and find the inspiration you need to create truly innovative products.

Media Hub

Media Hub hosts some of Stylus' most inspiring media – from original visuals shared in our Image Stream, to the wealth of video content pulled from across the web in our Video Pool.

FKA Twigs’ Instagram Magazine Celebrates Braids FKA Twigs’ Instagram Magazine British musician FKA Twigs has launched an innovative new Instagram magazine called AvantGarden, with the first edition dedicated to braided hairstyles.

Beauty

Haircare

18 Oct 2017

Home Rental Welcome Pack Home Rental Welcome Pack New York-based start-up Hosty Club has launched a welcome box for home rental hosts to give to their guests upon arrival.

Food, Beverage & Hospitality

Hospitality & Service

18 Oct 2017

Live Retail & AR Upgrades: Drapers Fashion Forum 2017 Drapers Fashion Forum 2017 British fashion industry publication Drapers’ Fashion Forum took place last week (October 12). Focusing on bringing the in-store experience into the home, the allure of ‘live commerce’ and new ways to empower staff, we highlight key tactics revealed by three major brands.

Retail

Digital Commerce

18 Oct 2017

Twists on Traditional Toys Twists on Traditional Toys Spotted at Maison & Objet last month, newly launched children’s toys are putting a twist on tradition – creating designs that are more practical or playful than the original.

Product Design

Art & Design

17 Oct 2017

Smart Plaster Auto-Doses Medicine Smart Plaster Auto-Doses Medicine Researchers from the University of Nebraska-Lincoln, Harvard Medical School and Massachusetts Institute of Technology have created a smartphone-controlled plaster that releases medication over time.

Consumer Lifestyle

Science & Technology

17 Oct 2017

Pedigree’s Face Filters Help Users Adopt Dogs Pedigree’s Interactive Face Filters To mark National Adopt a Shelter Dog Month, Mars-owned dog food brand Pedigree has added functionality to its face filter by turning it into an adoption platform for dogs with an image recognition interface.

Media & Marketing

Advertising & Branding

16 Oct 2017

Microchip Train Tickets Microchip Train Tickets Swedish train operator SJ is offering passengers the option of using a biometric chip implanted in their hands or wrists as an alternative to paper tickets.

Food, Beverage & Hospitality

Travel

16 Oct 2017

Effort & Emotion: Shopper Brain Conference, 2017 Shopper Brain Conference, 2017 Held in Amsterdam last week (October 5-6), the Shopper Brain Conference revealed some fascinatingly counterintuitive consumer insights. Unexpected emotional triggers, making things harder to boost engagement alongside brand perception, and the best ways to use scent, were among the key themes. We spotlight the top tactics.

Retail

Insight & Innovation

16 Oct 2017


Food, Beverage & Hospitality Fashion Beauty Product Design Colour & Materials

Designed for quick exploration of trending topics and emerging key themes from across Stylus.
Innovation Platforms Luxury Perspectives Digital Worlds Sustainable Futures Fast Consumption Wraparound Wellness Diversity Outlook Demographics Seniors (age 72 - 89) Boomers (age 53 - 71) Gen X (age 37 - 52) Gen Y (age 23 - 36) Gen Z (age 8 - 22) Gen Alpha (age 0 - 7) Advertising & Branding Architecture & Spaces Art & Design Automotive & Transport Beauty Community & Education Consumer Electronics Craft	Digital Commerce Ethics Family Fashion Financial Services Food & Beverage Gaming Home & Interiors Hospitality & Service Influencers Male Grooming Media & Entertainment Mobile Music & Sound Packaging & Graphics Pets Retail Science & Technology Social Media Sports & Leisure Travel UI/UX Visual Merchandising Work


Why Stylus? Forums Advisory Partnerships Experts Contact us Careers T&Cs