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Stylus gives you access to the most important global and cross-industry trends.

Stylus is an innovation research and trends membership service. We help businesses process global Consumer Lifestyle, Consumer Product and Consumer Engagement insights, stimulating innovation and growth.


"Stylus enables us to see the touchpoints that resonate across different industries, and to pull together a much broader view on trends happening in the world."

– Ian Ewing, Head of Design, Womenswear & Accessories, John Lewis

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Latest Reports
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The New Fashion Landscape 2017 Update
The New Fashion Landscape 2017 Update New Fashion Landscape 2017 Update It’s an industry that generates around $1.5tn revenue annually and employs 60 million people around the globe (GFA/BCG, 2017) – but right now, fashion is in a state of flux and in need of change. In our second New Fashion Landscape Industry Trend, we update on the key external issues affecting business for fashion retailers, brands and producers, as well as the biggest opportunities for growth. 
Fashion
Womenswear
16 Aug 2017
Challenging Environment
Challenging Environment Challenging Environment The environment we all live in is changing dramatically and fast – impacting the way we dress. From climate control and pollution protection to increasingly seasonless strategies, we explore the shift towards a truly pragmatic wardrobe.
Fashion
Fashion Lifestyle
16 Aug 2017
Sustainable 360
Sustainable 360 Sustainable 360 Fashion’s sustainable future is looking bleak. Cotton prices are predicted to spike by more than 2,000% by 2050, while water required for manufacturing is set to outstrip supply by 40% in 2030. It’s now critical – both as an industry and as consumers – that we action change and ultimately make much more of what we already have.
Fashion
Fashion Lifestyle
16 Aug 2017
Elevating Active
Elevating Active Elevating Active Never slow on the uptake, active and athleisure brands are yet again proving that agility and responsiveness to broader trends really matter – converting into continued healthy sales growth forecast through to 2020. From progressive inclusivity agendas and embracing rarity as exclusivity, to making retail well again, this is the category with the potential power to fix fashion. 
Fashion
Fashion Lifestyle
16 Aug 2017
Modest Times
Modest Times Modest Times The controversy surrounding modest fashion has done little to stop its growth, with increased conversation pushing the style into new secular territories. Muslim consumers may dominate the market (with an estimated spend of $368bn by 2021), but its steadfast position in cultural consciousness marks an ample opportunity for brands – both religious and beyond. 
Fashion
Fashion Lifestyle
16 Aug 2017
State of Size
State of Size State of Size The fashion industry has been slow to respond to plus-size, but online influencers and independent brands are ensuring the sector – worth $20.4bn in the US – won’t be ignored. Bolstered by social media movements, consumers are no longer convinced by token models and extended size ranges – instead calling for diversity and equality across the board. Here, we highlight the success stories and missed opportunities in this underserved sector.
Fashion
Fashion Lifestyle
16 Aug 2017
Diversity Rules
Diversity Rules Diversity Rules As part of last year’s New Fashion Landscape, we highlighted the importance of better engagement with the new older consumer, as well as with gender-fluid Gen Zers. In this update, we broaden that inclusive outlook to also encompass varied ability and race, taking an overview of the lucrative opportunities that exist within the diverse fashion community.
Fashion
Fashion Lifestyle
16 Aug 2017
The New Rules of Fast Food Marketing
The New Rules of Fast Food Marketing New Rules of Fast Food Marketing Facing steep competition from health-focused fast-casual chains and increased advertising restrictions from governmental bodies, fast-food marketing is changing tack. We highlight the strategies brands are deploying to stay relevant.
Media & Marketing
Advertising & Branding
15 Aug 2017
Internet of Home Comforts
Internet of Home Comforts Internet of Home Comforts Smart home tech is rewiring the habits and rituals of home life. We identify the attitude shifts brands need to respond to, as well as the nascent products capturing consumers' attention.
Consumer Lifestyle
Science & Technology
14 Aug 2017
Activate S/S 19
Activate S/S 19 Activate S/S 19 As uncultivated environments become few and far between, we recreate awe-inspiring encounters with the wild and vitalise our urban and digital landscapes with these notions of nature.

Drawing on ideas around materials gaining superpowers (as introduced in Amplify A/W 18/19), we evolve the S/S 19 Colour & Materials trend Filtered Reality’s exploration into shifting perceptions of nature in an increasingly virtual world.
Product Design
Overview
11 Aug 2017
Retail's Activist Brands: Embracing Ethical Engagement
Retail's Activist Brands: Embracing Ethical Engagement Retail's Activist Brands Nurturing an activist stance is becoming a brand necessity as waves of consumers from all age groups seek out retailers with a social/politically aware focus. From flexi-giving and activist enablement to grassroots commerce, the best strategies ditch generic liberalism for a core commitment to local issues and ‘life values’. 
Retail
Insight & Innovation
10 Aug 2017
Charity Marketing’s Tech Evolution
Charity Marketing’s Tech Evolution Charity Marketing’s Tech Evolution We explore how charities can reach new audiences through social, mobile, VR, AR and outdoor channels, with a focus on strategies for smaller organisations without the budgets for major campaigns.
Media & Marketing
Advertising & Branding
08 Aug 2017
Instagangs: Design Salons
Instagangs: Design Salons Instagangs: Design Salons Vibrant colour, biophilia and a close relationship with the art world characterise a new breed of design-led beauty spaces, boasting Instagram-friendly interiors that beg to be photographed. With competition rife in the services industry, a unique design aesthetic can make a salon stand out from the crowd.
Beauty
Haircare
07 Aug 2017
Modern Mysticism
Modern Mysticism Modern Mysticism As new sources of spirituality proliferate, consumers are embracing urban shamanism, feminist witchcraft and mystical solutions for mental health issues. We explore the alternative rituals that are emerging and pinpoint opportunities to tap into this magical mindset.
Consumer Lifestyle
Consumer Attitudes
07 Aug 2017
Build S/S 19
Build S/S 19 Build S/S 19 Build breaks free from old standards, reconditioning the status quo for a multicultural, post-analogue generation with an inclusive and imaginative outlook.

We elaborate on the emotive tech, ethnic influences and tribal patterns first introduced in Sacred A/W 18/19, while the S/S 19 Colour & Materials trend Human-Made informs this intuitive narrative.
Product Design
Overview
04 Aug 2017

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Media Hub

Media Hub hosts some of Stylus' most inspiring media – from original visuals shared in our Image Stream, to the wealth of video content pulled from across the web in our Video Pool.

Latest Blog Posts
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Ikea & Converse: Innovative Back-to-School Messaging
Ikea & Converse: Innovative Back-to-School Messaging Innovative Back-to-School Campaigns As retailers vie for attention in the annual back-to-school spending season, US footwear brand Converse and Swedish retailer Ikea are appealing directly to young consumers with campaigns in web-ready formats.
Media & Marketing
Advertising & Branding
17 Aug 2017
Facebook X Rimmel: Voice-Activated Make-Up App
Facebook X Rimmel: Voice-Activated Make-Up App Voice-Activated Make-Up App British cosmetics brand Rimmel, owned by US beauty group Coty, is bidding to take the increasingly densely populated world of augmented reality-powered beauty apps to a new level. It’s doing so with a live, virtual visual-effects cosmetics concept that’s not only rooted in Facebook (the place 55% of Rimmel consumers apparently choose as their first stop for beauty inspiration) but is also amplified with voice activation.  
Retail
Insight & Innovation
17 Aug 2017
Frilly: Forgetting Fast Fashion
Frilly: Forgetting Fast Fashion Frilly: Forgetting Fast Fashion LA-based brand Frilly is tapping the consumer desire for originality, launching an e-commerce site that offers customisable, made-to-order garments with a number of style preferences.
Fashion
Womenswear
16 Aug 2017
Recasting Cosmetics: Etude House Customisation Revamp, Korea
Recasting Cosmetics: Etude House Customisation Revamp, Korea Etude House’s Customisation Revamp Teen-focused South Korean cosmetics label Etude House has transformed its flagship store in Myeong-dong, one of Seoul's key tourist magnets. Using customisation, it has modernised its cutesy "Sweet Dream" philosophy – aka "pleasant products for women who dream of a unique life".
Retail
Store Concepts
16 Aug 2017
BuzzFeed’s Bluetooth Cooktop
BuzzFeed’s Bluetooth Cooktop BuzzFeed’s Bluetooth Cooktop American media giant BuzzFeed has launched an electronic cooktop designed to be used alongside its viral food video series Tasty.
Food, Beverage & Hospitality
Food & Beverage
15 Aug 2017
Retail’s Infomercial Micro Trend
Retail’s Infomercial Micro Trend Retail’s Infomercial Micro Trend The recent fashion-focused, retail-marketing trend for tongue-in-cheek infomercials reveals an appetite for humour and a degree of simplicity and humanisation often lacking in convoluted, app-based initiatives. Both brands and tech start-ups are getting in on the action. 
Retail
Advertising & Branding
15 Aug 2017
Thought-Controlled VR: Neurable’s Brain-Computer Interface
Thought-Controlled VR: Neurable’s Brain-Computer Interface Neurable's Thought-Controlled VR Boston-based tech start-up Neurable has created a brain-computer interface that lets people control virtual-reality (VR) experiences just by thinking.
Consumer Lifestyle
Science & Technology
15 Aug 2017
Orly Debuts Halal Nail Varnish
Orly Debuts Halal Nail Varnish Orly Debuts Halal Nail Varnish US nail brand Orly has collaborated with Muslim lifestyle blog MuslimGirl on a collection of halal-certified, breathable nail varnishes. The move taps into the growing global halal beauty market, which is expected to reach $52bn by 2025 (Research and Markets, 2017). 
Beauty
Colour Cosmetics
14 Aug 2017
Most Popular
  1. New Fashion Landscape 2017 Update
  2. New Rules of Fast Food Marketing
  3. Internet of Home Comforts
  4. Etude House’s Customisation Revamp
  5. Sustainable 360
  6. Elevating Active
  7. Challenging Environment
  8. Activate S/S 19
  9. Modest Times
  10. Retail's Activist Brands

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