Stylus: Innovation Research & Advisory

Stylus gives you access to the most important global and cross-industry trends.

Stylus is an innovation research and trends membership service. We help businesses process global Consumer Lifestyle, Consumer Product and Consumer Engagement insights, stimulating innovation and growth.

"Stylus enables us to see the touchpoints that resonate across different industries, and to pull together a much broader view on trends happening in the world."

– Ian Ewing, Head of Design, Womenswear & Accessories, John Lewis

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Liquid Retail Liquid Retail Retail has never been more omnipresent nor as shape-shifting – sliding into social media, service provision, education and entertainment. Liquid Retail reveals exactly how to navigate and exploit this 24-hour, hyper-connected, real-time culture, where individualisation is king, reflexivity rules the roost, and ‘pulsating’ brand relationships are vital.

Retail

Overview

25 Sep 2017

Maison & Objet Paris: September 2017 Maison & Objet Paris September 2017 Our series of reports from September's edition of Maison & Objet highlights the latest trends and brands to watch within lifestyle, colour, materials, interior textiles and kids' toys and product.

Product Design

Furniture

21 Sep 2017

Pop Culture Round-Up: Movie Marketing Focus Movie Marketing Focus Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.

Media & Marketing

Media & Entertainment

21 Sep 2017

S/S 18: London City Edit S/S 18: London City Edit The S/S 18 fashion action switched to London with a full schedule of home-grown talent, as well as some serious international players debuting on the LFW runways. Key messages saw plastics making a statement alongside the ongoing trend for all things luxe sportif.

Fashion

Catwalks

21 Sep 2017

Natal Nutrition: Fertility to First Foods Natal Nutrition: Fertility & Food Empathetic pre- and postnatal brands are changing conversations around fertility, conception and care for new mothers and babies. Moving away from a covert, ‘pill popping’ culture, products in this realm have become more approachable, wholesome and stylish – encouraging a robust ‘trade up’ mentality among health-seeking consumers.

Food, Beverage & Hospitality

Health & Wellness

20 Sep 2017

Bringing up Baby: Beauty’s Essential Role Bringing up Baby: Beauty’s Role With the global baby personal care market forecast to reach $83bn by 2022, mother and baby beauty products are booming. Parents-to-be are turning to niche natural and organic brands over mass-market names, while luxury formulations and packaging tap the growing gifting market.

Beauty

Skincare

20 Sep 2017

The Art Opportunity The Art Opportunity A tribe of creatively driven consumers are uniting with artists to express political views, investing in more affordable art and turning to tech that streamlines design and drawing. We pinpoint the standout opportunities for brands to tap into this market.

Consumer Lifestyle

Consumer Attitudes

20 Sep 2017

IRDC 2017: Beta Business, Culture Coding & The Soft Sell IRDC ‘17: Beta-Business The International Retail Design Conference 2017 gathered architects, brand strategists, visual merchandising experts, marketers and planners to discuss spatial design trends and tactics. Using cultural commerce to drive urban revitalisation, ‘anti-store’ brand temples selling nothing but experience, pre-cursor flagships and subverting long-held brand codes were all top of the agenda.

Retail

Store Concepts

19 Sep 2017

Pitti Fragranze 2017: Changing Scent Trends Pitti Fragranze 2017 Aiming to present the best in global artistic perfumery, Florence’s Pitti Fragranze saw new and established niche brands placing greater focus on fragrance juice than packaging. Olfactory trends include an amber-rich powder revival, herbaceous green notes and an increase in gender-neutral woody scents – reflecting an ever-maturing niche marketplace.

Beauty

Fragrance

18 Sep 2017

S/S 18: New York City Edit S/S 18: New York City Edit The S/S 18 season kicked off in New York with more than 150 runway shows spelling out the key messages for next summer. Our New York City Edit cuts through the noise and analyses the commercial must-haves for the season ahead.

Fashion

Catwalks

15 Sep 2017

IFA Berlin 2017 IFA Berlin 2017 Industry leaders and tech start-ups gathered at this year's IFA fair in Berlin to show the latest consumer electronics. Our reports spotlight the standout product launches – including multitasking wearables, a second skin for navigating VR worlds and self-cleaning appliances – alongside colour, material and finish innovations.

Product Design

Overview

15 Sep 2017

Branded Festival Experiences, 2017 Branded Festival Experiences, 2017 An increasingly diverse variety of global festivals are gifting brands (especially millennial hunters) opportunities to make or reinforce consumer alliances via event-bespoke experiences. While some brands went as far as staging their own festivals, 2017’s breed largely echoed wider industry trends: convenience-centric support, co-creational upskilling, reimagined technology and everyday wellness.

Retail

Advertising & Branding

14 Sep 2017

Luxury Food Trends 2017/18: Speciality & Fine Food Fair Luxury Food Trends 2017/18 Luxury food and drink brands stretched their creative and commercial remits at this year's Speciality & Fine Food Fair in London. From cold-pressed chocolate and crystallised tea-pops to non-alcoholic red wine, premium producers surprised and delighted brand and consumer audiences.

Food, Beverage & Hospitality

Food & Beverage

13 Sep 2017

CMF Industry View: Mass Transportation CMF Industry: Mass Transportation Our Industry View reports collate the latest trends in colour, material and finish and explain how they will influence future applications in different sectors, focusing on one industry at a time. Here, we round up the themes emerging in mass transportation.

Colour & Materials

Materials

12 Sep 2017

Augmenting Automotive Retail Augmenting Automotive Retail By 2025, tech-savvy teens and millennials will constitute 80% of car buyers globally. At the precipice of an automotive revolution fuelled by changing attitudes towards driving and ownership, we highlight how to capture tomorrow’s drivers – re-steering relevancy via softer-sell showrooms, cross-platform purchasing and sharing-economy innovations.

Retail

Store Concepts

07 Sep 2017

Innovation Platforms

New to Stylus?

We're committed to helping our members drive innovation.

Get a taste of the full Stylus experience, and hear what Stylus members have to say about working with us.

Autumn Innovation Forum

Join us for our members-only Autumn Innovation Forum taking place on September 29 in London and October 6 in New York. Register now to explore the latest insights and strategies for driving innovation across consumer product, lifestyle and engagement.

Media Hub

Media Hub hosts some of Stylus' most inspiring media – from original visuals shared in our Image Stream, to the wealth of video content pulled from across the web in our Video Pool.

Virgin Atlantic to Broadcast On-Board Comedy Festival Virgin Atlantic's Live Comedy Fest To promote its transatlantic wifi offering, Virgin will host and broadcast live comedy shows taking place on airborne planes.

Media & Marketing

Advertising & Branding

25 Sep 2017

Tech Show 2017: Advanced Bots & Brain-Interfacing Retail Tech Show 2017: Intuitive Retail Spotlighting the growing importance of live, conversational and more intuitive forms of real-time commerce, UK trade publication Retail Week’s inaugural Tech conference took place in London last week (September 13-14). Tackling both here-and-now and futuristic concepts driven by artificial intelligence (AI), key developments include the prospect of brain-controlled interfaces and robots. Here are the highlights.

Retail

Insight & Innovation

25 Sep 2017

Mushroom Mycelium & Timber Used to Grow Furniture Mycelium & Timber ‘Grown’ Furniture A collaboration between British furniture designer and maker Sebastian Cox and design strategist Ninela Ivanova has resulted in a range of stools and lights ‘grown’ from mushroom mycelium and waste timber.

Colour & Materials

Applications

25 Sep 2017

S/S 18 Influencer Show: Prada S/S 18 Influencer Show: Prada A strong S/S showing from Miuccia Prada, dedicated to the power of women and their strength in the face of adversity. That message was delivered in everything on the runway, from the masculine tailoring, to the rock-studded accessories.

Fashion

Catwalks

22 Sep 2017

Israeli Innovation: TLV in LDN 2017 Israeli Innovation: TLV in LDN 2017 A celebration of Tel Aviv culture in London, the inaugural TLV in LDN festival (September 8-11) brought together Israel's leading influencers in gastronomy, tech and the arts in an event that provided a potent source of creative fuel.

Consumer Lifestyle

Science & Technology

22 Sep 2017

E-Services Get Physical: Square’s Support-Centric Store Square: E-Service Gets Physical US payment processing tech company Square is strengthening its relationship with growing businesses by giving its relatively intangible services a physical touchpoint: a support-centric showroom in SoHo, New York.

Retail

Store Concepts

22 Sep 2017

S/S 18 Influencer Show: Gucci S/S 18 Influencer Show: Gucci Milan Fashion Week got off to a rip-roaring start with Gucci’s ode to all things glitzy and retro-inspired. Designer Alessandro Michele gave us 70s Princess Diana tweeds, 80s Dynasty shoulders and the razzle-dazzle of Elton John’s vintage costume box, via the overblown excesses of Farrah Fawcett hair.


Food, Beverage & Hospitality Fashion Beauty Product Design Colour & Materials

Designed for quick exploration of trending topics and emerging key themes from across Stylus.
Innovation Platforms Luxury Perspectives Digital Worlds Sustainable Futures Fast Consumption Wraparound Wellness Diversity Outlook Demographics Seniors (age 72 - 89) Boomers (age 53 - 71) Gen X (age 37 - 52) Gen Y (age 23 - 36) Gen Z (age 8 - 22) Gen Alpha (age 0 - 7) Advertising & Branding Architecture & Spaces Art & Design Automotive & Transport Beauty Community & Education Consumer Electronics Craft	Digital Commerce Ethics Family Fashion Financial Services Food & Beverage Gaming Home & Interiors Hospitality & Service Influencers Male Grooming Media & Entertainment Mobile Music & Sound Packaging & Graphics Pets Retail Science & Technology Social Media Sports & Leisure Travel UI/UX Visual Merchandising Work


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