Uniform's Starlight Project
Starlight was a light installation from UK-based creative agency Uniform that used data from US space agency Nasa to visually display light from stars and indicate discoveries of new planets.
Launched in October as part of London Design Festival, the project was highlighted as an example of innovative data visualisation at last week’s Wearable Futures conference in London (look out for full Stylus coverage of the event, coming soon).
The installation was developed in collaboration with the UK-based Fieldguide collective and Swedish lighting manufacturer Wästberg. Each of the installation’s 12 pendant lamps was individually linked to a data stream from Nasa’s Kepler space observatory, which orbits the Earth searching for new planets by analysing the light from distant stars. Each time starlight flickers or dims, it represents evidence of a new planet moving in front of a star.
Onlookers watched as individual lights flickered or dimmed as new planets were detected, while a bespoke Mission Control centre allowed visitors to pick which stars they would like to watch. The project ended on November 22.
While space-related projects from artists provide a rich visual source of inspiration, brands are beginning to explore the commercial potential of the cosmos with experimental product ranges, marketing campaigns and travel concepts. To read more about how space culture is inspiring creativity across a range of industries, see Space: A New Frontier for Big Brands and Fantasyscapes, part of the Altering Perceptions Macro Trend.