Le Méridien’s Hubs
Supporting the growing trend for hospitality spaces designed as community-oriented social destinations, Le Méridien Hotels & Resorts group (part of the Starwood chain) has re-invented its brand lobbies as “hubs” to attract creative business minds.
Building on the brand’s focus on the "arrival experience" and "coffee culture" (two areas to which it attributes much of its success), plus a high number of regular guests in the artistic industries, Le Méridien’s cultural curator, Jerome Sans, has led the re-design of its lobbies.
Le Méridien Barcelona is the first property to benefit from the “hub” experience, which introduce several new elements, including a visual artwork incorporating projection and sounds curated to stimulate the senses directly on entrance. Interactive zones with communal lounges have been added to encourage larger group discussion, and will play host to an upcoming series of events under the heading A New Perspective.
“Latitude” espresso bars will also be installed to offer a creative coffee shop atmosphere.
See Hüttenpalast, Berlin for more on hotels as spaces for cultural and creative engagement.