Foot Locker’s Local-Centric Concept Store

US sportswear retailer Foot Locker has launched two new-look London store concepts for its UK audience known as The Locker Room. The souped-up spaces aim to bring a flavour of the sporting world’s passionate sense of community to the shopping experience.

Designed by London-based design agency Dalziel + Pow, the bright interiors and simple layouts deliver larger-than-usual footwear seating areas and spacious fitting rooms, putting an emphasis on service as well as product in a bid to lure performance sports enthusiasts.

Embracing the potential value of global/local thinking, The Brent Cross store in North London also features what the brand’s labelling a ‘Community Sports Zone’. It includes interactive terminals under the banner ‘Be Connected, Be Involved’ that will promote and relay information on local sports clubs and events.

For more information on creative store concepts using technology, look out for Stylus’ report In-store Interactive, coming in July. For more on the growing importance of clarity in the retail environment, see our Spaces report Klein Dytham: Space to Play.

Dalziel + Pow  

Foot Locker