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Brief Published: 31 Jan 2013

Fabulous Pharmacy, Madrid


Chemists, pharmacies and clinics across the globe are currently experiencing a major overhaul in acknowledgement of the vital role they play in a booming health industry where patients and consumers are becoming one and the same. 

The De los Austrias chemist in Madrid – created by local studio Stone Designs – is a perfect example. It has exchanged a design language previously dominated by pristine white and no-nonsense fixtures and fittings for décor more attuned to a fashion boutique.

Duck-egg blue walls, elegant pendant lights and patterned floor tiles are the backdrop for a series of minimalist yet colourful wire-frame boxes featuring simple glass shelves, while a robust, box-like counter is topped with a slab of luxurious-looking white marble. 

According to Cutu Mazuelos, partner at Stone Designs, it’s all about creating a more social environment – transforming buying medicinal goods from a chore into a pleasure, like other retail experiences.

The serious business of health hasn’t been eschewed altogether, however. The clean styling and conscious choice of a generally calming colour palette, combined with materials that are simple yet rooted in the traditional, all nod towards a space as respected by professionals as regular consumers. 

For more information on the key trends in spatial design being used to sell health, wellness and medicine, see Spaces for Health: Selling to the Patient-Consumer and Make Me New.

Stone Designs