Fairmont & Le Labo Hook-Up
Joining the growing list of global hotels developing brand-specific toiletries with well-known skincare lines, Fairmont Hotels and Resorts is now providing guests with a luxury scent from New York-based perfumery Le Labo.
Starting this month, the eco-friendly perfumery will provide Fairmont hotel guests with shampoo, conditioner, body wash, lotion and soap in its best-selling and admired scent, Rose 21. Linking a signature scent to a brand isn’t new to the hospitality industry, but giving guests the opportunity to establish a stronger olfactory memory and take the products home may help strengthen brand preference.
Among others, the Fairmont joins the Hilton, Mondrian and Hyatt hotels in trading in the traditional hotel toiletries for a uniquely branded experience. Read more on the latest in-room amenities here.