Chinese-Inspired Design at Ikea
Swedish retailer Ikea looks East for the launch of its first capsule collection, which brings together inspiration from both Chinese and Scandinavian design.
Titled Trendig, the range of 30 limited-edition furniture and homeware items is the result of a collaboration between designers and craftsmen from the two nations.
Pieces combine classic elements of Chinese design – noted in geometric patterns and typically strong colours such as red, green and black – with clean lines and blonde woods synonymous with Scandinavian furniture.
Standout items include a cabinet featuring an intricate cutwork finish, textiles with fan and blossom motifs, and tableware decorated with traditional motifs such as a silhouetted goldfish.
For more on merging design cultures and the notion of recreating styles for new audiences, see our Rework A/W 14-15 Design Direction. For further insight into how businesses are looking for innovative strategies to appeal to emerging markets, see Unlocking New Worlds: Two-Way World.