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Brief Published: 27 Mar 2012

Playful Hospital Navigation System


Taking a playful, child-centric approach to way-finding, Australian multi-disciplinary design agency Büro North has collaborated with local illustrator Jane Reiseger to design a new signage system for The Royal Children’s Hospital in Melbourne.

Now with more than 5,000 child-friendly signs, wall panels and installation-based landmarks, the hospital’s new navigation system is designed to take patients/visitors on a significantly more fun and less  stressful journey through the hospital. Colourful scenic illustrations of wildlife and easy-to-read signage are designed to enthral youngsters. However, the main attraction is an installation of vibrantly striped meandering tentacles dotted with giant butterflies in the main atrium.

According to Büro North, the signage has not only cheered the young residents, but also cut average journey times through the hospital by 45% and the need to ask for assistance from 78% to 10% compared with former signage.

Büro North

Jane Reiseger