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Brief Published: 4 Mar 2011

Wonder Woman at MAC


This month, make-up giant MAC launched a new collection inspired by comic book heroine Wonder Woman.

Creative director James Gager says: "People are fascinated by the power of transformation. That’s something Wonder Woman has always embodied — and so has MAC.

“Wonder Woman uses the power of make-up to eliminate dullness and make women beautiful, which is the role our make-up artists play in real life."

With bright red and blue retro packaging, the Wonder Woman range draws heavily on the Pop Culture aesthetic, with a 1970s-inspired make-up palette ranging from metallic silver to cherry red and lemon yellow. And, reflecting the character's super-human capabilities, all the products come in a larger size.

"Since Wonder Woman has this amazing strength, we decided that the products in the collection should be larger than anything we do – from the size of the compacts to the jumbo blush," says Gager.

This is not MAC's first foray into branded collaborations. Previous ranges include Hello Kitty and Barbie, which generated sales of $12 million and $9 million respectively.

The Wonder Woman range is available to purchase online and at more than 700 MAC points of sale around the world.