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Brief Published: 20 Dec 2013

Anti-Perfect Mannequins

Swiss charity Pro Infirmis has released a video to support an campaign to replace conventional mannequins with those based on the figures of five disability activists.

The initiative was launched in honour of International Day of Persons With Disabilities on December 3, and five people with various disabilities were used as models. From Swiss paralympian Urs Kolly, who had to have his leg amputated from the knee down, to the curved spine of Swiss model and Miss Handicap 2010 Jasmin Rechsteiner, the mannequins aimed to pose the question: ‘Because who is perfect?’.

The mannequins were dressed and placed in a high street store’s window on Zurich’s busiest shopping street Bahnhotstrasse. The store’s busy window front received many mixed reactions – all captured on film. The video has so far garnered more than 8 million views on YouTube.

This backlash against media and retail’s perceptions of perfection is something we’ve been thinking about a lot of late; see Celebrating the Imperfect and our Womenswear Industry Trend Truth for more on this need to reimagine what beauty means. As a result, there is a growing appetite for realistic bodies to be displayed in stores - see also Real-Sized Mannequins.

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