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Brief Published: 11 Nov 2011

Chanel Culture For Kids

Extra

Luxury fashion giant Chanel has launched a microsite to support its Culture Chanel touring exhibition, with a section specifically targeting fashion-conscious kids.

The exhibition – which opened at the National Art Museum of China in Beijing this month – aims to show the booming Asian market that there’s more to Chanel than handbags and no. 5. It comes on the 12th anniversary of the opening of the first Chanel boutique in Beijing, and features more than 400 works of Coco Chanel-related art, including a drawing by Salvador Dali and a collage by Picasso.

The accompanying website delivers an interactive slant on the artwork featured in the exhibit, as well as a commentary on the infamous designer’s life. However, perhaps the most intriguing element of the site is a section for young fans of the brand. Espace Enfants (children’s space) offers seven Chanel items that can be digitally coloured in, plus a timed memory game featuring Chanel-inspired drawings.

The exhibition run comes amidst the current boom for European luxury brands in Beijing, with the opening of three of the world’s largest flagships – Italian brand Marni, British brand Alexander McQueen, and Belgian brand Maison Martin Margiela. Culture Chanel runs until December 13 2011.

Culture Chanel

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