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The Cult of the Brand

In glaring contrast to last year’s theme of restraint within the design arena, expansion has been the buzzword of the year so far. The beginning of 2012 kicked off with a shift in thinking with brand giants diversifying their ranges in an effort to permeate all aspects of the home and target customers at all price points. From textile companies expanding into home accessories, to furniture brands producing wall coverings, Stylus tracks the emergence of the cult of the brand.

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