We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 13 Apr 2011

Placebo Pharmacy


In an extreme departure from the conventionally modest, certainly formulaic design of inner-city chemists, Placebo Pharmacy in Athens, Greece, is a 600 sq m cylindrical building intended to make as much of a  statement from the road as it does from the street.

Designed by Athens-based Klab Architects, the store – which is situated on a major road – has been clad in bright white metal and embellished with braille-style holes. Punched directly into the surface of the structure, the striking effect serves as a reference to pharmaceutical packaging, while allowing natural light to stream into the store from all angles.

Inside the store, the products are arranged in a star formation, radiating from a central counter. A spiralling ramp echoes the external structure, and leads from the ground floor sales area up to a mezzanine level of office spaces and a temporary consulting room for visiting health professionals.

For more on similarly dramatic architecture, see our report on Driveby Architecture.