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Brief Published: 13 Apr 2011

Placebo Pharmacy

Extra

In an extreme departure from the conventionally modest, certainly formulaic design of inner-city chemists, Placebo Pharmacy in Athens, Greece, is a 600 sq m cylindrical building intended to make as much of a  statement from the road as it does from the street.

Designed by Athens-based Klab Architects, the store – which is situated on a major road – has been clad in bright white metal and embellished with braille-style holes. Punched directly into the surface of the structure, the striking effect serves as a reference to pharmaceutical packaging, while allowing natural light to stream into the store from all angles.

Inside the store, the products are arranged in a star formation, radiating from a central counter. A spiralling ramp echoes the external structure, and leads from the ground floor sales area up to a mezzanine level of office spaces and a temporary consulting room for visiting health professionals.

For more on similarly dramatic architecture, see our report on Driveby Architecture.

klab.gr

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