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Brief Published: 10 Nov 2011

Kurt Geiger's Ballet Lessons


Today (November 10), British footwear retailer Kurt Geiger will transform its St Christopher’s Place store in London into a dance school. With lessons and performances from the English National Ballet, the brand aims to make late-night Christmas shopping more magical than usual.

In a literal take on the notion of retail theatre, throughout the afternoon, consumers will be taught the ballet basics of poise and posture (plus the correct way to walk in high heels) during 20-minute mini-lessons by the trained dancers. In the evening, tutu-clad dancers will entertain late-night shoppers and diners in the adjacent square with performances of The Nutcracker and Strictly Gershwin.

The classes are part of the ‘Thank You Thursdays’ initiative, launched last week by St Christopher’s Place (a small retail piazza situated just behind London’s Oxford Street), with different events taking place each week throughout November.

Kurt Geiger

St Christopher’s Place

English National Ballet