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Brief Published: 5 Nov 2014

Natural & Organic Beauty Boom

Dr. Hauschka natural, organic products

Growing consumer concerns about synthetic chemicals in cosmetics and toiletries is driving growth in the natural and organic beauty market in the UK, according to a new report by Organic Monitor.

The London-based research and consulting company’s latest consumer insight report revealed 99% of consumers of natural and organic personal-care products said “avoidance of synthetic chemicals” was important to them, due to concerns that they are harmful to overall body health. Such chemicals include parabens, which put off two-thirds of consumers, and increasingly debated chemicals such as phthalates, which are used in the manufacture of plastic goods and can cause hormone disruption in regular users.

Although natural and organic products are often less harmful to the environment, for consumers, the desire for personal health outweighs environmental concerns.

Certification is a key factor for consumers, who increasingly look for relevant symbols and logos (up 10% from 33% in 2007) that boast a natural and organic make-up, or are ‘free from’ certain chemicals. Probing further, 72% stated they would pay more for certified products.

According to the study, brands like German multinational Weleda and US brands Dr. Hauschka and Jāsön Natural are leaders in a market that is set to grow to more than $13.2bn by 2018, according to research by Transparency Market Research.

For more coverage of organic and natural beauty on Stylus, take a look at The New Eco Beauty, as well as our coverage of Cosmeeting & Creative Beauty in Paris, which homed in on eco and healthy production methods. Also see DIY Beauty and Eco Lips, which explore how consumers are hacking the DIY beauty system to create their own, natural, free-from products.