We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 20 Oct 2014

Sports-Luxe: Kith x Snarkitecture

Kith, NYC

US premium sportswear label Kith has collaborated with Brooklyn-based product designers/architects Snarkitecture on an impressive, art-infused design for the 3,000 sq ft expansion of its NoHo site in New York. The project affirms the growing power of the athleisure opportunity – the booming crossover between the sports and luxury fashion sectors.

The single-storey store has been enlarged with the addition of two airy rooms that feature a striking monotone interior. The front door opens into the first space, which features a swooping, suspended ceiling installation of 440 white Nike Air Jordan 1 shoes circa the early 1980s. Accessories are displayed on a strict, sleek matrix of black or white shelves.

The second room boasts a central block of six mannequins encased in glass cabinets, and (echoing the multiple thematic of the trainer installation) a wall covered in hundreds of equally spaced Kith-branded pencils, which project outwards at varying lengths to create a wave pattern. Additionally, the space includes two frosted pieces of glass that turn clear when motion sensors are activated; one reveals a mirror, while the other shows a mannequin sporting current or soon-to-be sold pieces.

Two further rooms, which made up the original store, remain unchanged. The street-facing "boot room" features exposed bricks and reclaimed wood, while the dark, black "sneaker room" sports a large neon Kith sign and brightly coloured lights embedded in the recesses of the shelves.

Extending the collaboration, Kith is also selling a variety of unusual products designed by Snarkitecture, including wall hooks shaped like human hands.

Read more about Snarkitecture's artistic architecture in Building Fashion, Design Miami Picks, Odin's All-White Pop-Up, Architecture of Excavation, and Richard Chai's Ice-Cool Pop-Up, NY. For more on the value of art in the retail environment, see Art-Fuelled Fashion Spaces. See also Sports Retail Reinvented for additional information on the evolution of spatial design in sports retailing.