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Brief Published: 29 Dec 2011

Acne’s Industrial Paris Store


Building on the current boom in secretive spaces (see our Spaces report: Covert Clubs), Swedish fashion brand Acne’s second Paris store has no shop windows and only a tiny entrance.

Easy to miss when passing, the new store is located in the up and coming shopping area of Haut Marais – close to acclaimed concept store Merci.

Housed in a former electrician’s studio, the store – personally designed by Acne founder Jonny Johansson – maintains an industrial aesthetic, but with all the usual design tics that belie the brand’s legendary Scandinavian edge.

Key features include partitions made from aluminium and Plexiglas, plus a marble sculpture by English artist Daniel Silver that flags up the entrance.

A blood red ceiling punctuated with LED lighting, vibrant flocked wallpaper and exposed concrete walls complete the look.