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The Brief
Brief Published: 14 Dec 2010

Tiffany’s Tuck Shop

Extra

Having sponsored the temporary Christmas ice-skating rink at London’s Somerset House for four years, fine jewellers Tiffany & Co. has also opened a pop-up shop on site. An exquisite, oversized version of the brand’s iconic blue box, the Tiffany Tuck Shop sells Christmas presents as well as cupcakes and confectionery for post-skating indulgence.

The scene is completed with a Christmas tree decorated by Tiffany. The brand has created an original vision of holiday chic while also exploiting a valuable retail opportunity.

tiffany.com

Topics
Visual Merchandising
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