Tiffany’s Tuck Shop
Having sponsored the temporary Christmas ice-skating rink at London’s Somerset House for four years, fine jewellers Tiffany & Co. has also opened a pop-up shop on site. An exquisite, oversized version of the brand’s iconic blue box, the Tiffany Tuck Shop sells Christmas presents as well as cupcakes and confectionery for post-skating indulgence.
The scene is completed with a Christmas tree decorated by Tiffany. The brand has created an original vision of holiday chic while also exploiting a valuable retail opportunity.