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Brief Published: 12 Dec 2013

ADCB unveils 'friendly' bank concept, UAE

ADBC bank Dubai

United Arab Emirates bank ADCB has unveiled two new branches in Abu Dhabi and Dubai that aim to present it as a friendly, approachable business grounded in one-to-one banking relationships.

To communicate its intent, the new design – created by London-based branding agency StartJG – includes bespoke lighting, textures and finishes, carefully combined to create a relaxed and friendly ambience. The intuitive layout is also more open plan and easier to navigate than before. The space is split into three main zones: the ‘welcome’ desk, customer consultation area and teller area, allowing visitors to immediately steer their experience towards their personal needs.

  • Welcome Desk: With an integrated Q-matic touchscreen, the welcome desk acts as a key point of self-service navigation. Customers check-in and receive a printed ticket guiding them to either the teller or consultation area.
  • Teller Area: This provides traditional banking services but at a faster pace. An open desk and low glass screens enable a more intimate sense of interaction between bank staff and visitors.  
  • Customer Consultation Area: The largest of the three areas features privacy screens and padded fabric panels to control acoustics to create a more intimate, welcoming ambience. Fixtures are finished with a light oak veneer to deliver a premium visual, while digital display screens at small, one-to-one desks are positioned toward the customer. Separate customer relationship desks designed for lengthier discussions are distinguished with rich leather panelling.

The new format is slated for a larger rollout across the UAE in 2014.

For more on developments in design for banking, see Personalising the Banking Experience, Banking Made Beautiful and Reinventing Banks: Winning Trust. 

See also Super-Service in the Retail Sector.