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Brief Published: 15 Jul 2014

Jugen Uses Lab-Look to Build Trust

Jugen, Mexico

Affirming a rising trend for retail concepts promoting scientific styling as a mark of cutting-edge product prowess, Mexican branding agency Anagrama has designed a laboratory-style spatial concept, visual identity and packaging for Jugen – a juice and wellness bar located in San Pedro, Mexico. In this instance, the design has been conceived to validate the healing properties of the brand’s products, which include specialty pressed juices, smoothies and health foods.

Juxtaposing white interiors, brick-like tiles and wooden, laboratory-style shelving with rows of vibrant pink ceiling lamps, the space resembles a modern apothecary. Drawing inspiration from ancient herbal medicine bottles, Jugen’s minimalist, typography-focused packaging is supplemented by a wealth of science-referencing props, including health and science books and flasks, which are scattered across the store.

“This recent trend reflects people's shifting focus towards leading a healthier lifestyle and they want to feel secure in it, so what is more trustworthy than a natural, cosy setting that feels empowered by knowledge and science?” Anagrama told Stylus.

For more examples of laboratory-esque retail concepts in the food, beauty and fashion sectors, see Scientifically Styled Retail Spaces, Hyper Play Space & The Wonders of Science in Confection Destinations, and Lab Spaces Pave the Way for Innovative Product in Tea Stores Come of Age, publishing on July 18.  

For more on health-oriented retailing, see Spaces for Health: Selling to the Patient-Consumer. For more insight into Anagrama’s work, see the Cultural Collision: A New Packaging Aesthetic in our coverage of Boston’s Dieline Conference 2014.