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Brief Published: 28 Jun 2011

Enjoy! ( ) Energy


As Japan recovers from the earthquake and tsunami that occurred on March 11, there is a growing awareness of energy usage. Japanese lifestyle brand Muji believes this is an opportunity for Japan to turn itself into a smart energy nation.

The Enjoy! (    ) Energy project calls for global designers to contribute ideas to reduce energy consumption as an expression of support for Japan. “Ideas that inspire people or bring a smile to their faces will contribute to making the mood in Japan that little bit brighter.” said Muji on its website.

Read more about Japan’s changing attitudes towards energy in Energy Conservation Japan.

Muji Lab