For beauty consumers, the friendly advice of a peer appeals more than the unattainable allure of the celebrity. Stylus explores why beauty vloggers and social media advocates continue to gain influence with consumers and brands.

YouTube’s Beauty Advocates

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.