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Brief Published: 7 Dec 2012

Mohammed Bin Rashid: Dubai’s New Mega-City

Extra

Dubai has started work on a $2.7bn mega-city that hopes to become “the capital of entrepreneurship, arts, culture and family tourism for over 2 billion people”. 

Plans for Mohammed Bin Rashid City – named after the prime minister of the United Arab Emirates – include a gigantic shopping complex capable of hosting 80 million shoppers per year. More than 100 hotels and five theme parks will also cater for tourists, while on-site cultural districts hope to increase arts and entrepreneurship within the region. 

The number of passengers passing through Dubai airport is expected to top 90 million in the next six years, with the country’s tourism sector growing by 13% annually. According the 2012 World Travel Market (WTM) industry report, the retail industry in the Middle East is thriving. The number of visitors to Dubai Mall reached 62 million in 2012 and retail sales grew by 25% in 2011.

For more on how shopping malls are becoming multi-faceted leisure destinations, see our report Westfield Stratford City, UK. Read about how branding experts are evolving the global image of cities in Branding Cities.

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