The Chapmans Get Dark at DSM
Controversial British artists Jake and Dinos Chapman – aka the Chapman Brothers – have introduced their subversive outlook to cult London store Dover Street Market by temporarily commandeering its windows and in-store displays.
Setting the mood, passers-by are greeted by somewhat sinister smiley faces in the store’s windows. Reminiscent of 1990s rave culture, but emblazoned in black and white on red faux-Nazi flags, it’s safe to say that it’s a dark alternative to run-of-the-mill visual merchandising. The tongue-in-cheek-cum-menacing aesthetic continues in-store, where an army of red rabbit statues, designed by Lanvin’s creative director Alber Elbaz, accompanies the French fashion label’s Spring/Summer 2012 collection.
The innovative installations are part of Dover Street Market’s bi-annual ‘Tachiagari’ (or ‘beginning’) for which the store closes for three days each season to completely overhaul its visual offering.