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Brief Published: 20 Jan 2012

The Chapmans Get Dark at DSM


Controversial British artists Jake and Dinos Chapman – aka the Chapman Brothers – have introduced their subversive outlook to cult London store Dover Street Market by temporarily commandeering its windows and in-store displays.

Setting the mood, passers-by are greeted by somewhat sinister smiley faces in the store’s windows. Reminiscent of 1990s rave culture, but emblazoned in black and white on red faux-Nazi flags, it’s safe to say that it’s a dark alternative to run-of-the-mill visual merchandising. The tongue-in-cheek-cum-menacing aesthetic continues in-store, where an army of red rabbit statues, designed by Lanvin’s creative director Alber Elbaz, accompanies the French fashion label’s Spring/Summer 2012 collection.

The innovative installations are part of Dover Street Market’s bi-annual ‘Tachiagari’ (or ‘beginning’) for which the store closes for three days each season to completely overhaul its visual offering.

Dover Street Market

The Chapman Brothers