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Brief Published: 14 Jan 2014

International CES: Fashion & Beauty Tech

Stylus attended the International Consumer Electronics Show (CES) in Las Vegas last week and unearthed several innovations in the field of beauty and wearable tech.

Swedish beauty brand Foreo unveiled its latest silicone beauty tool, the Issa toothbrush, or “dental beauty brush”. It challenges traditional toothbrush designs with its shorter, non-abrasive silicone ‘bristles’ that aim to protect gums and offer an innovation in dental care.

The ergonomic, electronic design has eight speed settings with a pulsating timer mechanism that tells users how long to clean each quarter of the mouth, with versions for adults and children. The launch follows Foreo’s debut product the Luna – a silicone vibrating cleansing tool for the face.

Elsewhere, weather-focused tech start-up Netatmo launched a new sunlight-detecting bracelet called June. It measures the amount of sunlight the wearer is being exposed to, and subsequently offers tailored advice for protecting the skin – from when to apply SPF and which factor, to when it would be advisable to wear a hat or sunglasses.

June’s wraparound design means it can be worn as a bracelet, brooch, or however the wearer chooses. It then connects to a supporting iPhone app in order to deliver its advice. June is set to launch later this spring.

We’ll be covering International CES in depth next week, so look out for our full report. See also Bespoke Skincare for emerging technology in skincare, and Wearable Futures 2013 for a look at innovation in the wearable tech sector.

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