Brand Stories: Sticky Bits App

The new Sticky Bits app allows brands to embed digital content into product barcodes, feeding even more information through to info-hungry consumers who are becoming increasingly keen to engage with the products they buy on a deeper level.

Possible applications include attaching recipes to a cereal box or an instructional video to flat pack furniture.

Sticky Bits allows an open dialogue with customers as they can also attach info to the barcode, which could be a useful tool in initiatives such as crowdsourcing.