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Published: 16 Jan 2012

Morphing Gif


An experimental project with Gifs (a bitmap image format) comes in the form of French freelance designer Micaël Reynaud’s digital Gif flipbooks.

Described by the designer as “hypnotic short films”, his piece Amalgamation morphs 15 portraits together, using the ever-repetitive nature of the gif file. The fast-paced result is visually intense but arresting at the same time, and hints once more at the simple Gif’s creative potential.

We are expecting the popularity and volume of digital art to increase in 2012, as well as a number of new formats and styles. The ease with which a Gif can be created and distributed online feeds and encourages digital culture, and fosters consumer creativity.


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