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Brief Published: 18 Apr 2011

Burberry Brit Store


British luxury fashion brand Burberry opened its first Brit Store in the UK last week. With other locations including New York and Milan, this is the seventh Burberry Brit Store internationally.

The 10,000 sq ft retail space in London’s Covent Garden is designed to be a more casual expression of the brand’s identity, with laidback merchandising and a low-key industrial aesthetic that fits with the brand’s young image. The store is also wired to support live music, meaning that it can become a venue for similar performances to those seen in the Burberry Acoustic sessions.

Burberry has been a frontrunner in terms of offering varied digital content and this is brought in-store with flat-screen LED video walls streaming digital content, and iPads available throughout the space.