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Brief Published: 21 Dec 2011

Hypermarché: The DIY Party Pop-Up


Judging by the look of the Hypermarché pop-up shop in Hamburg, DIY design has never been more fashionable. Devised by young German fashion label Here We Go, the temporary retail-cum-entertainment venue comes with an abundance of DIY fixtures and fittings, from cardboard display units to plywood partitions.

With a bar and stage as well as a shop, Hypermarché is the latest in a line of multifunctional retail spaces embracing a makeshift mentality – foraged materials and the possibility of a fast-turnaround reinvention (see our Retail report: The Makeshift Mentality for more). In all, 100 sqm of plywood and 600 m of squared timber have been used to create furniture and a stage for performances, while a 6 sqm table displays books and magazines, as well as providing a neat dining space.

Open 24 hours a day until December 24 2011, the space was designed in collaboration with Hamburg-based retail designers Parat (who designed the 4010 Telekom Shop featured in our report Tech Boutiques), and local branding specialists We Are Fellows.

Here We Go

We Are Fellows