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Brief Published: 10 Jan 2014

Dover Street Market Hits New York

Dover Street Market New York

The latest version of cult status, multi-level fashion emporium Dover Street Market (DSM), which already has locations in London and Tokyo, has opened a New York outpost.

The market is owned and curated by Rei Kawakubo, the Japanese founder of fashion label Comme des Garcons (CDG), and operated by her husband and CDG president, South-African born Adrian Joffe. Situated in a 20,000 sq ft, seven-storey, early 20th century beaux-arts-style building, it’s located just off fashion’s beaten path in New York's Murray Hill neighbourhood.

The store hosts the full line of CDG collections, as well as permanent spaces for an eclectic mix of international design houses and brands – from Italian label Prada and US menswear designer Thom Browne, to US streetwear label Supreme and US eyewear brand Moscot. It also sells everyday Japanese kitchenware and one-of-a-kind pieces of wearable art.

Firmly anchored in artistic connections, it also features space for rotating pop-ups. Currently, it’s housing an installation by luxury French label Louis Vuitton, featuring a product collaboration with Chinese artist Terence Koh. The Rose Bakery – a staple of the DSMs – is also included on the first floor.

Kawakubo has stated the goal for all three DSMs is to emphasise “the mixing up and coming together of different kindred souls who all share a strong personal vision”, creating “beautiful chaos”.

This is reflected not only in the brands represented, but the artists commissioned to decorate DSM NY, including British collective London Fieldworks, US textiles creative Magda Sayeg, American ‘found-object’ artist Leo Sewell, and US sound artist Calx Vive. The store’s staff are also encouraged to make their mark by dressing according to their personal sense of style, and contributing music to the playlist.

See also Dover Street Market, Ginza and IT Beijing Market: Superstore Style