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Brief Published: 12 Mar 2012

SXSWi: US Olympic Genome Project


South Korean electronics giant Samsung unveiled the US Olympic Genome Project at South by Southwest Interactive (SXSWi) – the technology section of the SXSW film, music and media festival in Austin, Texas.

Based on the idea of six degrees of separation, the online platform mines the data of consenting Facebook users in the US to pair them with an American athlete taking part in the London Olympics this summer with similar personal interests, such as a favourite band, sport or book.

The overall aim is to foster socially networked relationships with the athletes long after the London 2012 games have ended. After an initial connection is made, Samsung hopes the users will then follow the athletes on Facebook and engage with their ongoing careers. If successful, Samsung hopes to roll out the project to other national teams.

SXSWi runs from March 9-13 2012. Watch out for Stylus' full coverage of both SXSWi and the concurrent SXSW Film festival in late March.


Olympic Genome Project