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Brief Published: 30 Mar 2012

DesignMarch: Updating Kitchenware

Extra

Innovative new ways of working with food was at the forefront of Icelandic design concepts at this year’s annual DesignMarch festival – with young designers updating classic and traditional kitchenware to express modern options on nutrition.

Colourful pie-chart plates titled Wheel of Nutrition by Icelandic designer Hafsteinn Juliusson emphasise portion control. Developed with Portuguese designer Rui Pereira, the porcelain plates offer eaters three options for proportional consumption: Diet, Extra Ordinary or Supersize.

For an update on the classic Icelandic pancake pan, five product designers were commissioned by Icelandic design store Kraum to provide a more modern aesthetic to the quintessential kitchen appliance. The 5x Pancake project required each designer to create a new handle for the pan – which hasn’t received a redesign since its creation in 1950 by the casting company Málmsteypan Hella – in the hope of enticing future generations to continue the tradition.

DesignMarch ran from March 22-25 2011.

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