We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 30 Mar 2012

DesignMarch: Updating Kitchenware


Innovative new ways of working with food was at the forefront of Icelandic design concepts at this year’s annual DesignMarch festival – with young designers updating classic and traditional kitchenware to express modern options on nutrition.

Colourful pie-chart plates titled Wheel of Nutrition by Icelandic designer Hafsteinn Juliusson emphasise portion control. Developed with Portuguese designer Rui Pereira, the porcelain plates offer eaters three options for proportional consumption: Diet, Extra Ordinary or Supersize.

For an update on the classic Icelandic pancake pan, five product designers were commissioned by Icelandic design store Kraum to provide a more modern aesthetic to the quintessential kitchen appliance. The 5x Pancake project required each designer to create a new handle for the pan – which hasn’t received a redesign since its creation in 1950 by the casting company Málmsteypan Hella – in the hope of enticing future generations to continue the tradition.

DesignMarch ran from March 22-25 2011.