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Brief Published: 2 Sep 2010

Open Planet


“Innovation by the people for the planet”

Open Planet ideas is a collaboration between Sony and the conservation group WWF. The goal is to use existing Sony technologies to address key sustainability issues in new ways through a community-led open-source project. 

With help from Sony engineers, community participants will be involved at every stage from inspiration to evaluation and final realisation. WWF, Sony and IDEO experts will select the ideas to be prototyped and there will also be a white paper to further develop the open-source creation of the project.