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Brief Published: 4 Oct 2013

Packaging Morphs into Toys


Extending ideas showcased in our Shape-Shifting Packaging and Double-Duty Packaging reports – which explore how packaging can be repurposed beyond its core functionality – the Building Cap Concept enables the lid of bottled drinks to be transformed into a flexible toy.

Conceived by designers Shengpeng Zhao, Chen Xu, Shun Feng, and Chao Gao from the Lanzhou University of Technology in China, the concept intends to give children in rural areas and developing nations easier access to building parts for toy modelling, while reducing waste sent to landfill.

Dovetail edges are moulded around the edge of the bottle cap, enabling the caps to be interlinked like building blocks. The concept won an award for design excellence at the 2013 IF Design Awards.

Along similar lines, French designer Matali Crasset recently launched a new packaging solution for French biscuit brand Lu that can be fashioned into creature-shaped toy objects.