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Brief Published: 27 Jul 2012

Target: Colour Changes Everything Campaign


US retail giant Target highlights the transformative power of colour in its high-energy advertisement, Colour Changes Everything.

Created by New York-based advertising agency Wieden + Kennedy, the cheerful advertisement features a vibrant group of characters, who arrive at a bustling city by hot air balloon. The characters bring a magical, colourful touch to the city centre and its suburbs. The athletic men and women wear striking, monochrome ensembles in slightly softened bright hues to stand out against neutral backgrounds. 

The video aired earlier this year in North America to support Target’s spring campaign for fashion, beauty and home products.

Wieden + Kennedy