Anya Hindmarch’s Bespoke Service Goes Online
In an exceptionally rare move for a premium brand (so far, online customisation has largely been the preserve of sportswear brands), British luxury handbag designer Anya Hindmarch has taken the personalisation-based concept of her London shop, Anya Hindmarch Bespoke, online, enabling customers around the world to personalise their luxury purchases.
Names, drawings, hand-written messages and monograms can now be added to Hindmarch’s Bespoke collection of gifts and accessories (for men and women) with just a few clicks of the mouse.
Customers can also choose between embossed, engraved or embroidered finishes. Each item will then be handcrafted in the London Knightsbridge store within two weeks, before being delivered direct to the customer – anywhere in the world.