US Drugstore Apps Win Over Consumers
As outlined in Spatial Design to Sell Health: Selling to the Patient-Consumer, many healthcare brands are currently upping their game with new retail concepts designed to inspire wellness-conscious consumers without compromising on the trust or practicalities synonymous with the sector. The latest examples are US-based pharmacies Walgreens and CVS, whose ultra-user-friendly apps appear to be winning plenty of fans among consumers.
According to a report published in January 2013 by US-based mobile commerce strategy think-tank XTreme Labs, which outlined the mobile efficiency of the top 100 US retailers (across all sectors), Walgreens and CVS have created America’s best retail apps. Based on enhancing the retail journey, whether in-store or at-home, both apps have been designed to make mobile shopping faster and more intuitive.
CVS’s app allows customers to fill in prescriptions via their mobile devices and also alerts them via text message when a prescription is ready. Customers can also turn their phone into a store loyalty card; by scanning a QR code when checking out at a cash register, they become eligible for special deals/promotions.
And it’s not only standard health-related services that apply. Walgreen’s app allows customers to upload photos directly to the app to be developed and picked up at a store within 24 hours. Users can also place an order for everyday merchandise like soap, toilet paper, confectionery and beauty products through the app, and pick up their purchases at their local store the same day.
For more on apps created for the healthcare industry, see Self-Health Apps. For more on best-practice app concepts in general, see Ultimate App Developers, Super Service in the Retail Sector, Real-Time Retailing and M-Commerce: Best Apps.