Men-Only Store Openings in London & New York
A trio of new fashion store concepts aimed solely at men have surfaced in both London and New York this week, signalling a continued emphasis on charming male consumers.
First, British department store Selfridges has unveiled Destination: Men’s Wear, a 3,240 sq ft space selling premium menswear labels in its London flagship store. David Walker-Smith, Selfridges’ director of menswear, claimed the store’s men’s designer business is witnessing double-digit growth. “Men are buying statement pieces, and colour and print are being recognised.”
In New York, US department store Nordstrom is staging a men’s fashion pop-up shop in collaboration with men’s style magazine GQ. Running from September 6 to 16 2012, the 5,500 sq ft shop delivers a preview of what to expect when Nordstrom launches its first NY flagship in 2018. The pop-up sells fashion, accessories and gadgets selected by GQ creative director Jim Moore and his team, and is an extension of the ongoing marketing partnership GQ Selects between the magazine and Nordstrom’s e-commerce site.
Meanwhile, French footwear designer Christian Louboutin has launched his second dedicated men’s shoe store. Following the 2011 Paris debut, the new boutique in Manhattan’s Meatpacking District boasts a tattoo parlour in which customers can have their purchases customised with motifs matching their own body art, or choose one of Louboutin’s original designs. Two more men-only Louboutin stores are scheduled to open in London and LA in November.
See our report How To Sell To Modern Men for more on navigating the male consumer.