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Brief Published: 24 Jul 2013

Dig Thriftique's Nomadic Vintage Retail


Los Angeles-based vintage boutique Dig Thriftique has taken the nomadic retailing trend a step further by adopting a step van as its permanent store.

While many fashion and lifestyle brands have experimented with mobile shops for promotional campaigns and pop-ups (see our posts on Rapha Cycle Club, Diesel Goes Doo Dap Ding and Brands on Tour), for Dig Thriftique, this is a lasting mode of retail. It takes its cue from the influx of mobile food vendors appearing in trucks, camper vans and Airstreams over the past few years (see Street-Food Movement for more).

Since it first hit the streets last November, founder Meagan Rogers said the shop’s mobility has allowed her to sell to a wider array of clients. “Los Angeles is so large it would be hard for a lot of people to get to my store if it was traditional bricks and mortar. With a mobile boutique, I can take my truck all over LA and surrounding areas.”

Rogers typically seeks out events like flea and farmers’ markets or targets pedestrian-friendly shopping streets that get a steady footfall. Potential shoppers are alerted to the van’s whereabouts via its Facebook, Instagram and Twitter accounts.

In addition to its local clientele, Dig Thriftique is building a wider following through Store Envy, an online sales platform for independent retailers. She also offers a Click + Collect-style service by offering in-truck pick-up for local customers who make purchases through the site.

Rogers presently has no plans for a physical store, but may soon expand the Dig Thriftique fleet. “In the future, I would love to have multiple trucks so we could be at multiple events at a time.”

For more on how brands today are embracing flexible, convenience-minded retailing methods, see Nomadic Retail in Stylus’ Anywhere Retailing industry trend.