We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Published: 24 Jul 2013

Dig Thriftique's Nomadic Vintage Retail

Extra

Los Angeles-based vintage boutique Dig Thriftique has taken the nomadic retailing trend a step further by adopting a step van as its permanent store.

While many fashion and lifestyle brands have experimented with mobile shops for promotional campaigns and pop-ups (see our posts on Rapha Cycle Club, Diesel Goes Doo Dap Ding and Brands on Tour), for Dig Thriftique, this is a lasting mode of retail. It takes its cue from the influx of mobile food vendors appearing in trucks, camper vans and Airstreams over the past few years (see Street-Food Movement for more).

Since it first hit the streets last November, founder Meagan Rogers said the shop’s mobility has allowed her to sell to a wider array of clients. “Los Angeles is so large it would be hard for a lot of people to get to my store if it was traditional bricks and mortar. With a mobile boutique, I can take my truck all over LA and surrounding areas.”

Rogers typically seeks out events like flea and farmers’ markets or targets pedestrian-friendly shopping streets that get a steady footfall. Potential shoppers are alerted to the van’s whereabouts via its Facebook, Instagram and Twitter accounts.

In addition to its local clientele, Dig Thriftique is building a wider following through Store Envy, an online sales platform for independent retailers. She also offers a Click + Collect-style service by offering in-truck pick-up for local customers who make purchases through the site.

Rogers presently has no plans for a physical store, but may soon expand the Dig Thriftique fleet. “In the future, I would love to have multiple trucks so we could be at multiple events at a time.”

For more on how brands today are embracing flexible, convenience-minded retailing methods, see Nomadic Retail in Stylus’ Anywhere Retailing industry trend.

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS