Architects Facet Studio (which has offices in both Osaka, Japan, and Sydney, Australia) has designed an interesting hybrid of lo-fi shelving and digital retail for trainer shop Sneakerology in Sydney.
Drawing on a museum archiving system for inspiration, Facet Studio has created rows of plywood shelves with numbered slots for displaying individual shoes. Customers are able to discover more about their chosen shoe by looking up its corresponding number on an interactive screen in the middle of the store.
The shelving unit itself may not be a groundbreaking piece of design, but the results – especially when annexed by an interactive element – are certainly effective. As well as offering consumers the opportunity to gain valuable additional product information, the interactive screen also serves as a savvy device to the slow the journey through the store, delivering potentially lucrative dwell time for the retailer (see our report: Slowing the Journey).