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Brief Published: 26 Apr 2013

Interactivity at Tribeca 2013


Interactive filmmaking came into sharp focus at the 2013 Tribeca Film Festival (April 17-28) as Storyscapes – the festival’s first juried competition for transmedia projects – launched with support from Bacardi’s Bombay Sapphire Gin.

Ingrid Kopp, director of digital Initiatives for the Tribeca Film Institute (TFI) highlighted the five online projects brought to life as part of the four-day exhibition. “Last year we looked at the media industry with a wide lens to see how different fields apply theories of interactivity,” she said. “So much has evolved in the last 12 months and this year’s programme seeks to highlight the creators and projects experimenting with audience involvement and immersive spaces.”  

Stylus highlights two standout projects:

  • A Journal of Insomnia is a web documentary about sleeplessness commissioned by the national film board of Canada. Participants who registered online during the film festival were given an appointment, after which they receive a phone call informing them that they've been emailed a link to enter the Journal of Insomnia site. Once inside, users may follow the stories of one of four insomniacs. The site also allows access to almost 2,000 contributions from other insomniacs collected since the end of 2012.
  • This Exquisite Forest is an online collaborative art project conceived by Chris Milk and Aaron Koblin, produced by internet search engine giant Google and UK art gallery the Tate Modern. The project is inspired by the Surrealist game Exquisite Corpse, which relies on collaborative creation. The project lets users create short animations that build upon one another to explore a specific theme. The result of the collection is a series of branching narrative trees that grow as more people contribute. 

The other three projects were:

  • Robots in Residence, a documentary filmed by robots throughout the festival.
  • Sandy Storyline, a collective documentary about the effects of Hurricane Sandy in 2012.  
  • Star Wars Uncut, which invites people to re-film George Lucas’s legendary sci-fi movie in a series of crowdsourced 25-second clips.

Transmedia projects such as these explore storytelling in the digital age and highlight how narrative and audience participation are evolving. Take a look at our transmedia coverage to see how your brand could benefit from extended conversations with consumers.