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Brief Published: 22 Nov 2011

New York’s Fivestory Pop-Up


On the third floor of an Upper East Side townhouse in New York, the Fivestory pop-up store offers a tantalising preview of US entrepreneur Claire Distenfeld’s vision for the boutique she will open on the same spot in February 2012.

Gallerist-turned-retailer Distenfeld launched the two-room fashion pop-up at the beginning of the month. She hopes to establish a space that will not only gain a reputation for housing a brilliantly curated selection of fashion pieces, but also revive the experience of real-world shopping, amid the growing e-commerce frenzy.

The permanent boutique, designed by New York’s interior designer du jour, Ryan Korban, will span all five storeys of the townhouse. The plan is that black lacquered floors, slick walls with ceramic accents and ornate furnishings will create a luxurious, yet homely feel.

The pop-up runs until 1 February, when the permanent Fivestory space opens.

Ryan Korban