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Brief Published: 3 Nov 2014

Honda’s Split-Personality Interactive Ad

Extra
Honda's The Other Side interactive film

Japanese automotive company Honda has launched an interactive video ad to promote its Civic Type R. Created by US agency Wieden + Kennedy, the short film plays on the branding of the Type R as a “wild child” alternative to the traditional Civic family hatchback.

Viewers press the ‘R’ key on their keyboard to switch between daytime and nighttime versions of the film – daytime featuring a father picking up his kids, nighttime following the same character as he pulls off a daring heist. The versions are matched almost shot-for-shot, allowing for incredibly seamless transitions as you switch between them.

Speaking at this year’s SXSW film, music and technology festival, Joni Bloch, Israeli founder of interactive video firm Interlude, commented that the amount of time consumers spend on interactive videos far outweighs conventional narratives. It makes sense for brands such as Honda to experiment in this area to better engage potential customers.

German audio brand Sennheiser has also recently embraced interactive technology in a video ad for its Momentum Duo headphones. Using a webcam, viewers can seamlessly switch between two scenes of a musical performance, focusing either on the piano part or the vocal performance.

The latest interactive experience from Interlude was also launched this month, a collaboration with US rapper Wiz Khalifa for his new single Stayin Out All Night.

For more on interactive and experimental video storytelling, see our SXSW 2014: Film & Music and YouTube Storytelling reports, and our latest Macro Trend, Post-Digital.

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