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Brief Published: 11 Apr 2011

3’s Live Shop


Swedish production company B-Reel has designed an innovative online interface for British telecommunications company 3 that enables real time communication between staff and customers. Directly addressing one of the major drawbacks of buying technology online, it means online shoppers can enjoy the same one-to-one staff advice and expertise that they’d expect in-store.

Customers can connect one-to-one with a salesperson via a powerful teleconferencing system. The salesperson is able to drag products onto the screen, offer demonstrations and show options – such as different colourways and tariffs – before putting chosen items in a shopping cart, all with the touch of a finger.