Model Hotel: The Exchange
Launching with the bold claim of dressing its rooms like catwalk models is The Exchange – a new hotel in Amsterdam. Designed in collaboration with the Amsterdam Fashion Institute (AMFI), it hopes to blend fashion and architecture to create the ultimate stay for sartorially minded travellers.
The concept, from Dutch hospitality entrepreneurs Otto Nan and Suzanne Oxenaar, is based in the monumental 17th-century Beurs van Berlage building, formally home to the Amsterdam Stock Exchange (hence the name). It has 61 rooms – each of which is designed by one of eight AMFI students and alumni.
Each designer was responsible for the styling of several rooms, all of which boast a fashion-inspired theme, ranging from Marie Antoinette to the Emperor’s New Clothes. They include specially commissioned fabric-covered walls that were designed in collaboration with the Textile Museum of Tilburg.
The refurbishment of the old stock exchange in the heart of Amsterdam’s former financial district Damrak is part of ‘The Red Carpet’ – an urban renewal project that aims to up the area’s glamour credentials and attract more style-savvy visitors.
The Exchange Hotel opens on December 3 2011. For more on the hospitality concepts merging education and industry see A Spatial Education.