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Brief Published: 7 May 2013

Product Design + Innovation


Jamian Cobbett, design lead at Nike Digital Sport, will lift the lid on the development of the US sportswear giant’s Fuelband at this year’s Product Design + Innovation conference, taking place in London this month.

Cobbett will be a panel member at a session called Internet of Things: Designing Connected Objects. Nike’s Fuelband – the fitness-tracking wristband that measures user movement throughout the day – has led the way in bringing self-quantification to the mainstream. 

Emerging design fields such as self-tracking will be a major focus at the upcoming conference, with insights from design experts and brands including British airline Virgin Atlantic, Dutch electronics firm Philips, and luxury mobile maker Vertu.

“As traditional notions of product design stretch at the seams, this conference is proving an invaluable opportunity for the profession to regroup, step back and review emerging areas of practice,” says conference chairman Kevin McCullagh, director of London-based product strategy consultancy Plan.

Key themes from last year’s event included designing for an ageing population, capitalising on sustainable methods in design and manufacture, and the importance of relevancy to local markets.

The third annual Product Design + Innovation conference will take place at the Oval Cricket Ground in London on May 15 and 16 2013. Look out for further Stylus coverage of the event.

Product Design + Innovation