Discovery Expedition Outdoor Brand Debuts
Swiss label Discovery Expedition is a new outdoor clothing range designed for active, adventurous men aged between 20-45. Inspired by the Discovery Channel and exploring the world, the brand runs by the mantra: ‘Real life is more interesting than fiction’. It aims to produce functional, sustainable and quality clothing for the outdoors with a modern, street wear edge.
The brand has collaborated with Rolling Stone magazine to take Italian indie band The Bastard Sons of Dioniso on a mountain adventure. The band are featured in video content on the brand’s e-commerce site wearing Discovery Expedition garments during their hike.
The 25-piece Autumn/Winter 2011 capsule collection includes T-shirts, knitwear, trousers and jackets. Prices start at €39 (£33) for a cotton T-Shirt, going up to €399 (£342) for a padded down jacket. A women’s range is anticipated to launch for Spring/Summer 2012.
The collection is exclusively available to buy from the brand’s online boutique.